Get ready for Wicked: For Good with General Mills Wicked Treats! Enjoy enchanting cereals, Pillsbury cookies, and Betty Crocker baking kits. Shop now!
The clock is ticking down to November 2025, and with the premiere of Wicked: For Good on the horizon, the excitement is truly building. General Mills is casting its own spell. They will transform everyday kitchens into enchanting realms with a new line of General Mills Wicked treats.
The clock is ticking down to November 2025, and with the premiere of Wicked: For Good on the horizon, the excitement is truly building! General Mills is casting its own spell, transforming everyday kitchens into enchanting realms with a new line of Wicked-inspired goodies.
Get Ready to Defy Gravity (and Breakfast Expectations!)
Imagine waking up to a bowl of pure magic! General Mills is rolling out two spellbinding new cereals that will add a pop of color and flavor to your morning routine:
- Glinda Good Berry: This dazzling strawberry pink delight promises to change your breakfast choices “for good.” It’s the perfect way to start your day with a touch of Glinda’s sparkle.
- Elphaba Caramel Apple: For those who prefer a wickedly good crunch, this cereal brings a delicious caramel apple flavor and Elphaba’s signature green to your table.
These limited-edition cereals are available now, exclusively at Walmart, with a Manufactures Suggested Retial Price (MSRP) of two for $7 (Mid-Size) and two for $10 (Family Size).
General Mills Wicked Treats: Bake Your True Colors with Pillsbury & Betty Crocker!
The magic doesn’t stop at breakfast. General Mills is also bringing back fan favorites and introducing new ways to bake up some fun:
- Pillsbury Shape Cutout Cookies: For the first time ever, you can bake Wicked-inspired Pillsbury Shape cookies featuring Glinda’s sparkling crown and Elphaba’s iconic hat in pink and green dough. These pre-cut treats are ready to bake and perfect for a magical movie night. Look for them at retailers nationwide starting early-August for an MSRP of two for $7.
- Pillsbury’s Popular Picks: Even everyday favorites like cinnamon rolls and flaky Crescent dough are getting a Wicked glow-up with special packaging that includes wickedly easy recipe shortcuts. These will be available starting in October, with prices ranging from $3.79 to $4.59.
- Betty Crocker Mix-to-Reveal Kits: Back by popular demand, these beloved Cupcake Kits and Cookie Dough Pop Kits are better than ever! With new and improved flavor and a magical reveal, simply mix to see if you’re perfectly pink like Glinda or enchantingly emerald like Elphaba. These will fly back onto shelves starting late-August for an MSRP of $5.98.
General Mills Wicked Treats
As Susan Pitt, brand experience director at General Mills, put it, “Whether you’re baking with your bestie, planning a Wicked: For Good-themed watch party for the family, or just channeling your favorite witch in the kitchen, each offering is made to help fans stir up a little everyday magic as excitement builds for the big-screen release.”
So, head to your local store and grab these limited-edition General Mills Wicked treats before they vanish! In this kitchen, normal is highly overrated! What Wicked treat are you most excited to try first? Let us know in the Main Street Community Facebook Group. For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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