Guy Fieri Launches New Flavortown Microwave Popcorn Line
Get ready for Flavortown microwave popcorn. Guy Fieri partners with SNAX-Sational Brands to bring five signature flavors to grocery shelves.
The microwave popcorn aisle is about to get a massive injection of big flavor and “real deal” personality. SNAX-Sational Brands has officially announced a new partnership with celebrity chef, restaurateur, and television personality Guy Fieri to launch Guy Fieri’s Flavortown Microwave Popcorn. This partnership comes along with other Guy Fieri collaborations like sauces, grills, and lip balm.
Unveiled at the 2026 Sweets & Snacks Expo in Las Vegas, this all-new line represents a new celebrity-endorsed microwave popcorn brand. The collaboration aims to shake up the traditional snacking category by combining chef-inspired flavor innovation, premium ingredients, and Fieri’s signature larger-than-life culinary style.
Five Bold Flavors Built for Flavortown
The new lineup features five distinct varieties, balancing classic snack cravings with bold, unexpected twists:
- Big Bite Butter: Big butter flavor that’s bold and unapologetic
- Cinnamon Butter Bomb: Sweet with a rich buttery finish
- Mexican Street Corn: Tangy lime flavor with just enough heat
- Straight Up Popcorn: No frills. Full flavor.
- Prime Time Kettle: Sweet meets salty, with attitude
Beyond the big taste, the entire collection prioritizes quality ingredients. All varieties are made with whole-grain popcorn, contain no artificial colors, and are certified kosher (OU) and gluten-free.
“Real Deal Flavor Bombs”
For Fieri, the partnership is a passion project rooted in a lifelong love for the snack.
“Ever since I was a kid, I’ve been a freak for popcorn! So to be able to take one of my all-time favorite snacks to Flavortown is pretty exciting!” said Guy Fieri. “Sure, I’m gonna bring you the classics but get your taste buds ready for some real deal flavor bombs that you won’t find anywhere else on the shelf!”
SNAX-Sational Brands anticipates that the combination of striking packaging and unique recipes will completely revitalize the grocery aisle.
“We’re excited to partner with Guy Fieri to bring a completely new level of flavor and personality to the microwave popcorn aisle,” Mike Hagan, CEO of SNAX-Sational Brands, commented. “Guy is known for creating bold, unforgettable food experiences, and together we’ve developed a lineup that delivers big flavor, high-quality ingredients and fun in every bag. We believe consumers are ready for a more exciting popcorn experience, and this collection does exactly that. Our retail partners spoke, we listened and answered by combining Guy Fieri’s Flavortown creative packaging with innovative flavors that will illuminate off the shelf, disrupting and reinvigorating the microwave popcorn category. Already, there has been overwhelming retail acceptance. A game changer!”
Flavortown Microwave Popcorn: Nationwide Availability Coming Soon
With nationwide distribution actively underway, snack lovers will soon find Guy Fieri’s Flavortown Microwave Popcorn arriving at major supermarket chains across the country. For more information and future retail availability updates, visit flavortownpopcorn.com.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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