Wizarding World Magic Comes to Bubble Tea: Inside the New Gong cha and Harry Potter Collaboration
Bring some magic to your tea routine with the new Gong cha Harry Potter partnership. Try the Elder Wand drink and collect Hogwarts house keychains.
Theme park fans and bubble tea lovers have a magical new reason to head to their local tea shop this summer. Gong cha has officially announced an enchanting new global partnership with Warner Bros. Discovery Global Consumer Products, celebrating 25 years since the premiere of Harry Potter and the Philosopher’s Stone or Harry Potter and the Sorcerer’s Stone in the United States.
Running through August 31, 2026, this limited-time campaign brings a heavy dose of wizarding world magic to stores across the United States. The collaboration features a brand-new specialty drink, exclusive themed packaging, and a lineup of collectible merchandise inspired by the Patronus Spell and the four iconic Hogwarts houses.
Sip on the Power of the Elder Wand
At the center of this spellbinding Gong cha Harry Potter menu update is a limited-edition beverage inspired by the most powerful wand in the wizarding world: the Elder Wand. This new creation starts with a base of Gong cha’s signature lime black tea or green tea. It is then topped with a delicate elderflower-flavored foaming powder. Designed to deliver a light, floral, and refreshing flavor profile, the drink captures the essence of a European summer by balancing subtle fruit notes with fresh greenery for a distinctly refined taste. Even better, your drinks will be served in specially designed, themed cups that add an extra layer of immersion to your afternoon tea run.
Collect Your Hogwarts House Pride
Beyond the menu, the campaign invites fans to showcase their house pride with an exclusive line of collectible merchandise. Whether you belong in Gryffindor, Slytherin, Ravenclaw, or Hufflepuff, you will find items tailored to your house’s unique identity. The limited-time merchandise lineup includes:
- Coasters featuring classic house crests and colors
- Keychains perfect for your theme park lanyard or keys
- Plushie accessories to add a cute, magical touch to your bags
Select items will be integrated into special promotional offers, allowing guests to take home these exclusive collectibles when purchasing qualifying beverages.
Gong cha Harry Potter: Creating Magic in Stores
This Gong cha Harry Potter collaboration represents another major step in the bubble tea brand’s strategy of combining high-quality, whole-leaf teas with iconic entertainment franchises to elevate the everyday guest experience. Missy Maio, VP of Marketing for Gong cha -Americas, shared her excitement for the rollout:
“We can’t wait to bring a little magic to Gong cha stores across the U.S. This campaign celebrates one of the most beloved stories of our time and reimagines it through our drinks, our packaging and our in-store experiences. Our fans inspire everything we do, and this partnership gives us a chance to create something truly special for Harry Potter fans of every generation, from longtime devotees to those just discovering the wizarding world.”
If you want to try the new Elder Wand tea or collect the exclusive Hogwarts house gear, make sure to visit a participating location before the campaign vanishes after August 31, 2026. For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
For more theme park-related news and information, visit MSM News.
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