Rumors point to a Gideon’s new venture coming to Disney Springs in the former Art of Shaving space, possibly expanding the brand beyond cookies.

Gideon’s new venture
Carrot Cake Cookie (April 2025) Photo by Jon Self

For what feels like a year, there have been rumors of Gideon’s Bakehouse opening a second operation of some type at Disney Springs. Based on permits, the rumors may be coming to life.

Disney Springs may soon be home to Gideon’s new venture, thanks to a fresh wave of rumors swirling around a recently filed Notice of Commencement. The permit is tied to the former Art of Shaving space — conveniently located just a few doors down from the current Gideon’s Bakehouse. That proximity has fans buzzing that something big (and probably sugary) is brewing.

According to the permit filing, work is set to begin inside the now-vacant storefront, a move that strongly suggests the team behind Gideon’s is preparing for an expansion beyond its wildly popular cookies, cakes, and cold brews. The location alone makes the speculation irresistible: why open a build-out in a space practically touching the existing Bakehouse unless Gideon’s new venture is about to rise like a cookie-dough phoenix?

What Is This Gideon’s New Venture?

Gideon’s new venture

Because no official announcement has been made, fans have taken it upon themselves to fill the void — and the rumor list is deliciously chaotic. In fairness, we have been hearing these rumors from connected sources for some time. Among the most talked-about possibilities:

1. A Dedicated Gideon’s Merch & Art Shop

Gideon’s has leaned heavily into its gothic-meets-Victorian aesthetic, selling art prints, pins, candles, and character merch. Some believe Gideon’s new venture could be an entirely merchandise-driven experience, letting the main Bakehouse focus on food while the new space becomes a shrine to collectibles.

2. A Walk-Up Cold Brew & Coffee Bar

One of the most persistent rumors is a standalone beverage counter. Here, fans can grab their beloved Peanut Butter Cold Brew or seasonal specials without battling the main Bakehouse queue.

3. Mobile Order Pickup Location

With wait times regularly rivaling Disney attractions, a pickup-only location could unclog the crowd flow and allow Gideon’s to scale up their limited-edition drops. This rumor has serious operational logic behind it.

4. A Lounge or Small Café Space

Some hopeful fans imagine a quieter, moodier space with seating, a kind of Gideon’s speakeasy where you can actually sit down while consuming a half-pound cookie. If Gideon’s new venture means adding chairs, people may cry tears of gratitude.

5. A Hybrid Concept

The wild card: a little bit of everything. Drinks, merch, pickup, maybe a couple exclusive menu items. If any brand loves going big with theming and theatrics, it’s Gideon’s Bakehouse.

6. A Brick-And-Mortar Stuart and Bonnie’s

Gideon's New Venture
Photo Credit: Gideon’s Bakehouse

Stuart and Bonnie’s is the whispered-about, possibly-soon-to-be-real extension of the ever-chaotic, ever-delicious Gideon’s Bakehouse universe. While Gideon’s is known for half-pound cookies, gothic flair, and lines that wrap around Disney Springs before breakfast, Stuart and Bonnie’s brings a softer, sweeter counterbalance to that moody magic. The duo has already made a small—but exciting—public appearance through a limited food truck event, where fans sampled whimsical test treats and met the characters’ lighter, more nostalgic aesthetic in person.

According to Gideon’s lore, Stuart and Bonnie are charming personalities rooted in comfort and whimsy, and their rumored storefront could expand the Bakehouse brand beyond cookies and cakes. If their food truck debut was any hint, expect playful pastries, lighter flavors, and exclusive merchandise to match their storybook vibe. Should the brick-and-mortar concept come to life, Stuart and Bonnie’s would serve as a sunny, imaginative companion to Gideon’s beloved darkness.

Why the Expansion Makes Sense

The existing Disney Springs Gideon’s Bakehouse location is among the most consistently crowded in the entire district. Lines spill into the street an,d the monthly limited-edition items create near-pandemonium. A secondary location could:

  • Reduce wait times
  • Split food, drinks, and merch into different operations
  • Let the brand expand into new product categories
  • Give guests a calmer, more controlled experience

Still, most importantly, it lets Gideon’s new venture step beyond what the current space physically allows.

Gideon’s New Venture: What We Know for Certain

  • A permit has officially been filed for work inside the former Art of Shaving.
  • That space is only a few doors away from Gideon’s Bakehouse.
  • Neither Disney nor Gideon’s has confirmed what’s coming.

Everything else is speculation, but at Disney Springs, speculation is half the fun.

Gideon’s New Venture: What to Watch Next

Keep an eye out for:

  • Construction walls
  • Interior lights or build-out activity
  • Teasers from Gideon’s social media
  • New permits or filings that hint at the purpose of the space

Until then, fans remain perched like sugar-obsessed gargoyles waiting for the following announcement. If Gideon’s new venture really is on the way, it could become one of the most exciting additions to Disney Springs in 2026.

For more theme park-related news and information, visit MSM News. As always, eat like you mean it!

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Jon Self

Jon Self is an avid theme park fan. You can follow him at @pastorjonself on X/ Twitter or Jon.Self.37 at Instagram. He has been writing and editing in the theme park media world for over a decade. He also writes for several "foodie" sites as well as in the faith-based world.