Zaxbys turns up the flavor with the new “Who’s Got the Sauce?” campaign, starring Omar Epps as the Sauce Boss. Explore limited-time meals and try the 12 sauces for free.
Sauce isn’t just a condiment. Sauce is confidence, style, and swagger. Georgia-based chicken chain Zaxbys™ is proving that they have no shortage of sauce with the launch of “Who’s Got the Sauce? A campaign that hopes to place Zaxbys as the Saucy Chicken Chain. To help launch the campaign and inspire others to find their own sauce, the restaurant is introducing a new spokesperson: the Sauce Boss, played by celebrated actor, author, entrepreneur and producer, Omar Epps.
Guests visiting Universal Orlando Resort can find several Zaxbys locations nearby to enjoy after a day at the theme parks. Perhaps, they can become their own Sauce Boss.
The Sauce Boss is one part style guru, one part life coach, and the foremost authority on sauce. He is a hype man who helps everyday people find their SAUCE – from moms in minivans to kids fresh off the soccer field, everyone who interacts with the Sauce Boss walks away feeling like a BOSS themselves. The Sauce Boss is here to help them find the best way to sauce their chicken.
Zaxbys “Who’s Got The Sauce?”
To celebrate the launch of “Who’s Got the Sauce?, Zaxbys and its new saucy wingman are giving flavor fans two new ways to enjoy the SAUCE:
- Sauce Boss Box: Includes four crispy Chicken Fingerz™, Seasoned Crinkle Fries, two pieces of buttery Texas Toast, Cheddar Bites, two freshly baked chocolate chip cookies, and a small drink, plus 3 sauces of your choosing for an average price of $13.99. Available beginning April 28 for a limited-time only.
- Sauce Sampler Reward: With 12 signature sauces, there are over 480 million sauce combinations customers can create with the restaurant’s lineup. Zaxbys and the Sauce Boss are so confident there’s a sauce (or combination of sauces) for everyone that any new or existing Zax Rewardz® members can try all 12 sauces for FREE for one-week-only starting on April 28, 2025 and ending on May 4, 2025, while supplies last* – including fan favorites like Zax Sauce®, Tongue Torch®, and Sweet & Spicy.
“At Zaxbys, our Chicken Fingerz are legendary—but it’s our 12 signature sauces that truly set us apart. Sauce has always been at the heart of our menu, and now we’re putting it front and center where it belongs,” said Patrick Schwing, chief marketing and strategy officer, Zaxbys. “We’re excited to introduce the Sauce Boss to our fans and partner with Omar Epps, who brings his effortless “sauce” and swag to life in this campaign. “Who’s Got the Sauce?” gives our fans more ways than ever to explore their saucy side and channel their own Sauce Boss energy.”
Sauce Boss Character
Zaxbys partnered with its creative agency, Goodby Silverstein and Partners, to develop the “Who’s Got The Sauce?” creative campaign rooted in the fast food restaurant’s identity as the destination for quality Fingerz and a variety of bold sauces. According to Zaxbys, their fans are comfortable doing it their own way and the new Sauce Boss character was created to not just help show you how to sauce your life, but how to sauce your Zaxbys,
“The new brand campaign gives Zaxbys an ownable voice in the world of QSR,” says GS&P chief creative officer Margaret Johnson. “Omar has a natural boss energy which he brings to the role and it makes his waxing poetic about Chicken Fingerz and life all the more entertaining.”
For more information or to find your nearest location, visit zaxbys.com. For more ways to save on food during your visits to the Orlando area and other theme park-related information, visit MSM News.
Expertise. Ease. Value.
Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations.
Contact us today for a fee-free, no-obligation quote.
