Web-Slinging Flavor: Little Caesars Debuts Spider-Man Experience and New Custom Pizza
Little Caesars launches the Webberoni Pizza with a Spider-Man event! Learn how to get your limited-edition posters and how to try this pizza today.
Spider-Man fans and pizza lovers have a new “Marvel-ous” reason to celebrate this summer season. Little Caesars has officially announced a spectacular nationwide collaboration with Sony Pictures’ upcoming theatrical release, Spider-Man: Brand New Day, swinging into movie theaters on July 31. This heroic promotion brings a spectacular interactive neighborhood experience directly to New York City alongside a brand-new menu item designed to satisfy your radioactive cravings.
Step Inside Peter Parker’s Apartment in Brooklyn
To celebrate the upcoming feature film and their new culinary creation, Little Caesars is hosting an immersive, free fan experience at the landmark Greenpoint Terminal Warehouse in Brooklyn. On Saturday, June 27, from 1:00 p.m. to 8:00 p.m. Eastern Time, guests can step directly into a meticulously crafted replica of Peter Parker’s apartment. Fans will have the unique opportunity to explore the space, snap photos, hunt for hidden Easter eggs detailing Peter Parker’s double life, and grab a bite of the latest heroic pizza innovation.
Introducing the New Webberoni Pizza
The centerpiece of this collaboration is the all-new Webberoni Pizza, a unique menu option inspired by the world’s number one favorite superhero. Engineered to replicate the look of iconic spider webs, this specialty pizza features a meticulously arranged “web” of shredded pepperoni layered over a deeply toasted two-cheese blend. This intentional pairing ensures that customers get a burst of pepperoni flavor in every single bite.
This custom creation is available as a HOT-N-READY option for just $8.99. For digital customers, the excitement goes further: you can choose to add a “web” of shredded pepperoni and toasted cheeses to absolutely any pizza when ordering online.
Exclusive Merchandise and Collectibles
The celebration doesn’t stop with the food. Starting today, June 22, all Little Caesars pizzas will be handed out in newly designed, limited-edition Spider-Man inspired pizza boxes. Furthermore, starting on July 6, every in-store or online purchase of a Webberoni Pizza will come complete with an exclusive promotional poster. There are three distinct limited-edition designs that will refresh weekly at participating store locations nationwide, allowing hardcore collectors the chance to gather them all while supplies last.
Official Executive Statements about Webberoni Pizza
“Our goal is to connect with consumers in cultural moments and areas where they are passionate. We’re thrilled to work with Sony Pictures’ Spider-Man: Brand New Day this summer to bring the world’s favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy.” — Greg Hamilton, Chief Marketing Officer at Little Caesars
To support the massive rollout, a brand-new national commercial directed by Greg Bell will debut, showcasing exactly how everyday fans can tap into their inner Spider-Man while enjoying a slice of the brand new pizza.
“Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit. Their passion for creative, engaging content brought the Webberoni Pizza and a replica of Peter Parker’s apartment to life, offering fans an immersive way to engage with their favorite friendly neighborhood Spider-Man.” — Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment
The Webberoni Pizza is available at participating Little Caesars locations starting June 22. Guests can walk in and buy a Webberoni Pizza as a HOT-N-READY product or order online and create their own webbed pizza. To learn more about Webberoni Pizza and to stay up to date with more heroic offers, visit LittleCaesars.com,
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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