Toys are back in Toy Story 5 Cereal boxes. Kellogg’s celebrates the upcoming Disney Pixar film with a nostalgic return to classic breakfast surprise prizes.
Happy Saturday morning cereal fans! If you are of a certain age, you remember the fun of reading the back of the cereal box and playing with the toy inside. If so, we have good news!
The nostalgia is hitting the breakfast table hard this spring. For the first time in over a decade, Kellogg’s is bringing playable toys back in theaters on June 19. Starting April 26, theme park fans and cereal lovers alike can find these special edition boxes nationwide, marking a return to the classic “toy in the box” tradition that defined mornings for generations.
Toy Story 5 Cereal Toys
“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that,” said Laura Newman, VP brand marketing at WK Kellogg Co. “Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful.”
The Toy Story 5 film features the return of Woody (voiced by Tom Hanks), Buzz Lightyear (voiced by Tim Allen), and Jessie (voiced by Joan Cusack). This time, the gang faces off against Lilypad (voice of Greta Lee), a tablet device with disruptive ideas about play. Pixar has committed to sequels for many of their highly successful franchises.
“At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship and play,” said Lylle Breier, executive vice president, partnerships, promotions, synergy & events, The Walt Disney Studios. “We are delighted to collaborate with Kellogg’s on their Toys Back in the Box campaign that gives families a fun way to explore the playful world of Woody, Buzz Lightyear, Jessie and the gang.”
Southern California Event
For those in Southern California, the celebration goes beyond the grocery store. To celebrate Toy Story 5 coming to theaters June 19, Kellogg’s is bringing that feeling of discovery to life with a giant, interactive Toy Story claw machine. Fans can come try The Claw and other Toy Story 5-inspired fun for themselves on Sunday, May 24th, at The Grove in LA.
Directed by Andrew Stanton and featuring a score by the legendary Randy Newman, Toy Story 5 is set to be the cinematic event of the summer. Whether you are digging for a prize in your Toy Story 5 cereal box or heading to the theater on June 19, the message is clear: the magic of a toy you can hold still matters.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
Expertise. Ease. Value.
Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations.
Contact for a fee-free, no-obligation quote today.
