As Disney continues to evolve its streaming platforms, a new ad format is catching attention—and raising eyebrows. Variety reports that Disney is testing live, in-program advertising elements like news-style tickers on its streaming content. This move could change how we experience shows across platforms like Hulu and Disney+. Whether you’re a fan of innovation or feeling nostalgic for uninterrupted content, here’s what you need to know about Disney’s latest pivot in the ever-shifting world of streaming.