Subway Teams Up With Disney to Launch an Immersive Live-Action Moana Campaign Nationwide
Bring home the ocean adventure with the new Subway Moana Meal Deal featuring five character cups and $15 Fandango codes for the live-action film.
Theme park and Disney film fans have a new reason to head to their local Subway this summer. Ten years after audiences first set sail with Disney’s Moana, Subway returns to chart its next course with Walt Disney Studios to celebrate this summer’s live-action reimagining, which opens in theaters July 10. As excitement builds for one of the season’s theatrical adventures, Subway is inviting families nationwide to journey back to the world of Motunui through a campaign inspired by the film’s spirit of courage, discovery, and connection.
Starting June 11, guests can upgrade any meal to a Subway Moana Movie Meal Deal for $1 more and receive one of five collectible Moana cups featuring characters from the film, along with access to a $15 Fandango Promo Code to see Disney’s live-action Moana in theaters July 10. Whether rediscovering Moana’s story or introducing a new generation to the adventure, Subway is helping families answer the Ocean’s call together this summer. The redemption of the Code is subject to Fandango’s Terms and Policies at www.fandango.com/terms-and-policies. See www.activaterewards.com/subway/details for full details.
Subway Moana Meal Deal: Meet the Crew and Grab the Rewards
Alongside any six-inch, footlong, wrap, or salad meal, guests will receive one of five collectible cups designed in collaboration with Disney Creative Studios featuring a character from the film (Moana, Maui, “Mini-Maui,” Pua, or Heihei) for only $1 more. Collect them all at participating Subway restaurants nationwide while supplies last, and scan the QR code embedded in the cup design to upload your receipt and get a $15 Fandango Promo Code to see Moana on the big screen. To complete your adventure on a delicious note, you can also upgrade your Subway Moana Meal Deal with Simply Cheetos Puffs White Cheddar Flavor, now available at Subway restaurants nationwide.
“Disney’s Moana is the kind of cinematic event that brings families together and creates unforgettable summer memories,” said Jeff Klein, chief marketing officer. “Through our collaboration with Disney, we wanted to create an experience that extends beyond the theater — from collectible cups and movie rewards to immersive music and digital storytelling inspired by the world of Moana. The Moana Movie Meal Deal is our way of helping fans celebrate the adventure together all summer long.”
“We’re thrilled to collaborate with Subway to bring the adventurous spirit of Disney’s all new live-action Moana to fans in exciting ways,” said Lylle Breier, EVP partnerships, promotions, synergy & events. “From the Moana Movie Meal Deal, immersive experiences, and a fantastic movie ticket offer, this campaign invites audiences everywhere to answer the call of adventure together.”
Immersive Magic Inside and Outside the Restaurant
In addition to the Subway Moana Meal Deal, fans will also be invited to voyage deeper into the world of Moana through a series of immersive digital and social experiences inspired by the film. The campaign will feature a co-branded destination, in-app takeovers, custom social storytelling, and a music-driven digital experience inspired by the unforgettable rhythms and spirit of the islands, creating a connected soundtrack that guides fans throughout the journey.
Across restaurants nationwide, guests will discover wayfinding-inspired creative, theatrical window wraps, and themed digital menu experiences designed to transport them into the vibrant world of Moana. The campaign will further extend across major retail destinations, including Walmart, helping fans continue the adventure wherever their wayfinding takes them. Head to your local Subway starting June 11 to grab this deal before it sails away. For more information about the Moana Movie Meal Deal, limited edition Moana cups, or how to receive your Fandango Promo Code, visit subway.com/en-us/moana or the all-new Subway app.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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