Experience brick-built fun, fan reveals, and exclusive sets at San Diego LEGO-Con 2025. Don’t miss the ultimate LEGO booth at San Diego Comic-Con!

Are you ready to step into a con‑within‑a‑con? This year at San Diego Comic‑Con, LEGO pulls out all the stops by transforming their Booth #2829 into San Diego LEGO-Con 2025—a fan-centric homage to creativity, community, and pure brick‑built fun.

San Diego LEGO-Con 2025: A LEGO Experience Like No Other

• LEGO‑built SDCC diorama: Over 200,000 bricks bring the convention center to life—complete with hidden Easter eggs—forming a massive, collaborative display.
• Build‑Your‑Own‑Booth stations: Contribute your own mini-creation to the diorama daily and collect exclusive “San Diego LEGO‑Con” pop badges—a collectible tracked over the week.
• LEGO Side‑Quest Scavenger Hunt: Engage in photo challenges and riddles across the show floor. Participants can score swag packs or enter to win a daily grand prize. Plus, 20 fans will receive premium LEGO gear.
• Free guidebooks & celebrity meet‑and‑greets: Dive deeper with free printed guides at the front desk—and keep your eyes peeled for surprise appearances.

“This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that’s never been done before,” said Beth McKenna, head of U.S. marketing at the LEGO Group. “San Diego Comic-Con embodies the spirit of play and imagination through fandom. ‘San Diego LEGO-Con’ is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025.”

San Diego LEGO-Con 2025: Big Reveals & Debuts

Making its global debut, the highly anticipated LEGO Game Boy (72046) brings a true icon to brick form for adult collectors. At a scale of near 1:1, this 421-piece collectible replica of the original Nintendo^® Game Boy handheld game system is a testament to a classic era in gaming. The set design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening and Super Mario Land™ Game Boy Game Paks.

Unlock Your Inner Retro Gamer with the NEW LEGO Game Boy

Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks. The nostalgic set, available for pre-order, offers fans the opportunity to build, display and relive their favorite gaming memories through LEGO bricks.  

Defy Gravity with NEW LEGO Wicked Sets

Comic-Con is where special moments are created and this year, the LEGO Group and Universal Products & Experiences are unveiling six new LEGO Wicked sets inspired by Universal Pictures’ upcoming film, Wicked: For Good, in theaters November 21. Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film. 

Newly revealed LEGO Wicked sets (available September 1) include:

• LEGO Wicked Emerald City Wall Art (75685)
• LEGO Wicked Emerald City & Kiamo Ko Castle (75689)
• The LEGO Wicked Elphaba’s Retreat (75687)
• LEGO Wicked Glinda’s Wedding Day (75688)
• LEGO Wicked Glinda & Elphaba Visit Munchkinland (75690)
• The LEGO BrickHeadz™ Wicked Elphaba & Glinda Figures (40794)

Spread Your Wings with a NEW LEGO DC Batman™ Set

Step inside Arkham Asylum™ with the detailed LEGO DC Batman Arkham Asylum (76300) set. A collaboration with Warner Bros. Discovery Global Consumer Products, this 2,953-piece superhero collectible for adult enthusiasts is packed with recognizable features and thrilling surprises.

The set comes with 16 minifigures, including iconic DC Super-Villains The Riddler™, Poison Ivy™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and more.  Unveiled for the first time at SDCC and available for pre-order at reveal, this set bridges the gap between comics and buildable creativity and perfectly captures the dark, complex storytelling that Comic-Con fans love about the world of Batman.

Travel to the Upside Down with NEW Stranger Things LEGO BrickHeadz 

Everyone’s favorite Demogorgon-battling best friends come to life through the new Stranger Things LEGO BrickHeadz: Mike, Dustin, Lucas and Will Figures (40801). This 542-piece collectible features the beloved Stranger Things characters Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. As the popular Netflix series nears its epic fifth and final season, these detailed characters deliver a nostalgic, building adventure driven by storytelling and are fun to build, play with, and put on display.  

Why San Diego LEGO‑Con is a Must‑Visit

• Interactive Immersion: Unlike typical expo booths, LEGO puts the spotlight on you—letting fans shape the environment and earn badges and prizes for their efforts.
• First‑look merch: Secure exclusives, preorder new releases, and spend time soaking in brick-built masterpieces and secret nods.
• Earn while you play: Participate in scavenger quests, complete daily challenges, and win exclusive fan merch.
• Community engagement: LEGO’s presence feels like a celebration—fueling connection through creativity, fandom and play.

Pro Tips for Attendees

1. Get there early – Build stations fill up fast, and scavenger hunts reward quick hands and sharp eyes.
2. Collect the badges – Your build earns you a badge. Visit again to assemble the full “set” by week’s end.
3. Plan for reveals – The Game Boy, Wicked, Arkham and Stranger Things sets are Word‑on‑the‑Street must‑sees.
4. Don’t miss celebs – Check booth schedules. LEGO panels and surprise guest visits enhance the LEGO‑Con experience.

San Diego LEGO-Con 2025

San Diego LEGO-Con 2025 is more than a booth—it’s a dynamic tribute to fandom and creativity. Whether you’re a brick‑building veteran or a casual fan, the immersive activities, ambitious reveals, and community energy make SDCC Booth #2829 a can’t‑miss attraction. All products on display at the show, including first-time reveals, can also be found at LEGO.com/san-diego-comic-con.

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

Additionally, the LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com.

For more theme park-related news and information, visit MSM News.

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