The Sabrina Carpenter Pringles ad proves love is salty? See Sabrina build her dream man, Pringleleo, in this ninth consecutive Big Game spot.
The search for a soulmate is officially over, and the answer has been hiding in a snack can all along. This year, pop sensation Sabrina Carpenter is proving that when it comes to romance, you might just have to build the man of your dreams—crisp by crisp.
In a move that combines pop culture prowess with salty snacking, Pringles has teamed up with the “Once You POP Star” for their ninth consecutive Big Game commercial. The campaign, titled “Pringleleo,” features Sabrina literally stacking her perfect partner into existence, inspired by the iconic Mr. P.
Sabrina Carpenter Pringles Ad: A Salty Love Story for the Ages
Developed by BBDO New York, the ad follows Sabrina as she navigates the pitfalls of modern dating. Is chivalry dead? Maybe not, but it certainly looks different when your boyfriend is made of potato crisps. The story follows their “romance” from an instant spark at the first pop to playful public appearances that have fans in a frenzy.
“When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it,” said Michael Aimette, chief creative officer, BBDO New York. “She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered.”
Catch the Big Game Debut
The 30-second spot is scheduled to air at the beginning of the third quarter on February 8. For those who want the full romantic experience, an extended 60-second cut is also available to watch online.
Sarah Reinecke, senior vice president at Mars Snacking, shared the brand’s excitement:
“Our iconic snack has been popping off in the Big Game for nearly a decade. This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story. We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
Sabrina Carpenter Pringles Ad: More Than Just a Commercial
The Pringles “Once You Pop” campaign extends beyond the TV screen. Fans can look for limited-edition Pringles x Cheez-It® Snack Stadiums at select retailers to level up their watch parties. While you can’t buy your own Pringleleo, you can certainly stock up on the supplies to build a snack masterpiece of your own.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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