Everything is better on a cracker with the Ritz Super Bowl Ad. See Scarlett Johansson and Jon Hamm showcase the iconic snack during the 2026 Big Game.
The 2026 Big Game is shaping up to be a star-studded affair, and Ritz is leading the charge with a comedy powerhouse lineup. In a move that combines prestige drama with sketch comedy royalty, Jon Hamm, Bowen Yang, and Scarlett Johansson are coming together for the latest Ritz Super Bowl Ad.
This year’s campaign aims to prove that whether you are hosting a high-end gala or a casual watch party, everything is better on a Ritz. The commercial features the trio in a series of increasingly absurd scenarios that highlight the versatility of the iconic golden cracker.
Ritz Super Bowl Ad: A Trio of Talent
The casting of Jon Hamm, known for his suave delivery, alongside the chaotic energy of SNL standout Bowen Yang and the versatile Scarlett Johansson, creates a unique dynamic. The Ritz Super Bowl Ad leans heavily into the comedic timing of these performers, moving away from traditional food advertising and toward short-form cinematic comedy.
“The Big Game is the moment where culture, entertainment, and sports collide on the biggest stage,” said Steven Saenen, category president, savory snacking. “We continue to evolve RITZ® Crackers into a modern, culture-shaping brand built for today’s shared moments. Our Big Game creative anchors in what people love about our product – its deliciously salty and buttery flavor – and uses humor, heart, and signature saltiness to show how RITZ® brings everyone together, even the saltiest, inviting a new generation of snackers to join in.”
“When you have talent like Jon, Bowen, and Scarlett, the script almost writes itself,” a representative for the brand stated. “We wanted to showcase how Ritz brings people together, no matter how different their worlds might be.”
Putting the “Ritz” in Gameday
The commercial is set to air during the second quarter of the Big Game, a prime slot for one of the most anticipated snacks of the season. Beyond the television spot, the campaign will feature digital extensions where fans can see behind-the-scenes outtakes of the trio trying to maintain their composure during filming.
Fans can also expect to see social media activations where Bowen Yang shares his favorite unconventional Ritz toppings, ranging from the gourmet to the questionable. Whether you prefer your crackers with a simple slice of cheddar or something more adventurous, the Ritz Super Bowl Ad reminds us all that there is no wrong way to snack.
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