Pizza Hut Unleashes New Crispy Parm Pan Pizza, Launching National Campaign to Convert ‘Crust Leavers’
Pizza Hut introduces the Crispy Parm Pan Pizza nationwide. Discover how this menu item transforms crust leavers into true lovers today.
In an interesting move to capture the hearts of pizza skeptics nationwide, Pizza Hut has officially expanded its crust portfolio with a major menu addition engineered to eliminate leftover crusts entirely. Pizza Hut announced its latest innovation in crust as part of its Hut Crust platform. Introducing the new Crispy Parm Pan Pizza, available nationwide at participating locations starting at $10 for a medium, 1-topping pizza.
This all-new pizza takes Pizza Hut’s iconic Original Pan Pizza and makes it even more indulgent by adding crispy parmesan to the outer crust and extra cheese throughout. It’s crispy on the outside and light and fluffy on the inside.
The Great Crust Divide: Lovers vs. Leavers
When it comes to pizza, crust might just be the ultimate hot take. On one side: the crust lovers who savor every bite. On the other hand, those who leave it behind. Nearly 19% of consumers say they skip the crust altogether. Pizza Hut believes the right crust can change minds, and the new Crispy Parm Pan Pizza is poised to do just that.
To celebrate its new crust innovation, Pizza Hut is launching “For the Love of Hut Crust,” a new program inviting crust lovers and crust leavers to officially declare where they stand when it comes to crust preferences. Pizza fans can share their take on social media with an Instagram or TikTok post and head to www.pizzahutcrust.com for a chance to win free crust for a year.
The “For the Love of Hut Crust” debut builds upon Pizza Hut’s Hut Crust platform, celebrating the recognizable crusts that have defined the brand for generations. Pizza Hut recently introduced its first-of-its-kind Hut Crust Connoisseur awarded to the ultimate crust lover. Now, the brand aims to convert crust leavers into crust lovers with a chance to win free pizza and an array of delicious crust options.
Corporate Strategy and Insights
Brand leaders are confident that bringing an elevated flavor profile to the edge of the pie will redefine industry standards for pan pizzas. “Crust has always been at the heart of what makes Pizza Hut iconic. With its bold, parmesan-baked edge, we are confident the Crispy Parm Pan Pizza is a crust that can change minds and turn everyone into a crust lover,” said Melissa Friebe, chief marketing officer at Pizza Hut. “As we continue to build our Hut Crust platform, ‘For the Love of Hut Crust’ celebrates crust lovers everywhere, from lifelong fans to new converts discovering what they’ve been missing.”
Crispy Parm Pan Pizza Availability and Pricing
The Crispy Parm Pan Pizza is available to order now starting at $10 for a medium, 1-topping pizza on the Pizza Hut app, online, or in-store at participating locations nationwide. For the latest announcements and promotions from Pizza Hut, visit https://www.pizzahut.com/.
Editor’s Disclaimer Notes: Limited time offer at participating locations only. Additional charge for extra toppings, extra cheese, and recipe pizza upgrade. Includes medium pizza. Available in large for additional cost. Product availability, prices & participation vary. Priced higher in some locations, including CA. Taxes, tip & fees extra. Consumer statistics cited via YouGov, 2023 Pizza Poll Results. NO PURCHASE NECESSARY for sweepstakes. Void where prohibited. Open to legal residents of the 50 U.S. and D.C. 18+ years or older. Begins 5:00 a.m. ET on May 27, 2026 and ends at 7:00 p.m. ET on June 15, 2026. Prize/Odds: Odds of winning depend on the total number of eligible entries received. Subject to Official Rules located at https://www.pizzahutcrust.com/rules
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