SPAM and Hello Kitty Team Up for Deliciously Cute “Tour de Sizzle” Collaboration
Fans can find out where to buy the Hello Kitty SPAM Can and how to join the interactive “Tour de Sizzle” campaign, which explores global dishes with Sanrio.
Theme park and pop culture foodies, get your chopsticks ready. Two cultural pop icons are officially coming together for a collaboration that is as adorable as it is delicious. The SPAM brand is teaming up with Sanrio, the global lifestyle brand home to Hello Kitty, for a collaboration introducing a limited-edition SPAM x Hello Kitty collectible can featuring Hello Kitty enjoying SPAM Musubi.
Hello Kitty SPAM Can
Bringing together two global icons, the collectible Hello Kitty SPAM Can celebrates the fandom, flavor, and fun that have made both brands cultural favorites for generations. The limited-edition can is available nationwide while supplies last. To celebrate the rollout, a brand-new digital experience is letting fans interact with these characters like never before.
“This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations,” said Stephanie Swift, brand manager of the SPAM brand. “Pairing Hello Kitty® with the iconic SPAM® brand can in such a playful and collectible way felt like a fun opportunity to create something fans would genuinely be excited to find on shelves.”
The launch is supported by “Tour de Sizzle,” a new digital campaign inviting fans on a flavorful global adventure celebrating the iconic dishes, food cultures, and fan communities that have made the SPAM brand a staple around the world. Anchored by an all-new interactive microsite, TourdeSizzle.com, the campaign follows Hello Kitty and SPAMMY on a flavorful trip around the globe…from Hawaiian-inspired Musubi to Korean-inspired Bibimbap, Japanese-inspired Ramen, and Canadian-inspired Poutine. Designed as an interactive Hello Kitty kitchen, the site invites fans to explore hidden easter eggs, collect digital Sizzle Passport stamps, and engage with exclusive content.
Through June 23, the “Tour de Sizzle” consumer sweepstakes is now live on TourdeSizzle.com, giving fans a chance to win prizes like an exclusive “Tour de Sizzle” bundle and free limited-edition product. For more information about the SPAM brand products and recipes, visit SPAM.com.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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