Celebrate Your Favorite Aunt With BOGO Pretzels and Exclusive Jewelry from Auntie Anne’s
Celebrate National Auntie Day with a BOGO pretzel deal from Auntie Anne’s and an exclusive, limited-edition bracelet collaboration with Little Words Project.
Auntie Anne’s is putting a heartfelt twist on one of its favorite holidays of the year, National Auntie Day on July 26, to champion those who play a uniquely special role in our lives. From biological aunts to chosen aunties, mentors and lifelong cheerleaders, the brand is rolling out a nationwide celebration of all aunt figures with Buy One, Get One (BOGO) pretzels and a limited-edition collaboration with the inspirational jewelry brand, Little Words Project.
Double the Twists, Double the Love: National Auntie Day BOGO
Auntie Anne’s has always been about more than just great-tasting pretzels. It’s about creating shareable moments of connection. The brand is inviting everyone to celebrate the “aunties” in their lives, the ones who show up when you need them, listen without judgement, and lift you up through life’s twists.
On July 26, Auntie Anne’s Rewards members can enjoy a fan-favorite Original or Cinnamon Sugar Pretzel for free with any pretzel purchase. Whether you’re treating your aunt, go-to mentor, or simply sharing a moment with someone who feels like family, the BOGO offer is a reminder that the best moments are meant to be shared.
Snag a Gift for Your Auntie: Little Words Project Collaboration
Auntie Anne’s is taking the celebration one step further with a meaningful collaboration with Little Words Project, the kindness-driven jewelry brand known for its signature word bracelets designed to inspire connection. Together, the brands have teamed up to create a limited-edition Auntie Anne’s x Little Words Project bracelet, featuring a custom pattern inspired by Auntie Anne’s iconic colors, crystal glass and acrylic beads, and finished with a genuine, gold-plated enamel cast bead.
In-Store Freebie Locations
Fans can snag a complimentary co-branded bracelet with purchase at select Auntie Anne’s store locations on July 26 while supplies last. Participating locations include:
- Long Island, NY: Roosevelt Field Mall (next to Build-A-Bear)
- Philadelphia, PA: King of Prussia (Upper Level)
- Minneapolis, MN: Mall of America (Level 2)
- Chicago, IL: Woodfield Mall (Upper Level)
- Atlanta, GA: Perimeter Mall
- Los Angeles, CA: Century City
- Tampa, FL: International Plaza
- Charlotte, NC: Concord Mills (Food Court)
Online Exclusives
For those outside these markets, a limited quantity of bracelets will also be available for purchase online, for $12 for all guests or $10 for loyalty members with code AUNTIEDAY, starting July 20 at auntieannesswag.com while supplies last.
Leadership Insights
“National Auntie Day is a natural extension of who we are as a brand,” said Nathan Baldwin, Chief Brand Officer at Auntie Anne’s. “Aunties play such an important role in bringing people together and making life a little brighter, just like our pretzels. This celebration is about recognizing those relationships and giving people a reason to connect, celebrate and share something they love.”
“We are thrilled to partner with Auntie Anne’s to celebrate the incredible bond of ‘Aunties’ everywhere,” said Adriana Carrig, Chief Brand Officer and Founder of Little Words Project. “At Little Words Project, our ‘Auntie’ bracelet has consistently been one of our most loved, fast-selling styles because our community deeply values the unique and supportive role that all aunts play in their lives. Pairing our signature bracelet together with the nostalgia and comfort of America’s favorite pretzel brand felt like the perfect way to give our audiences a meaningful way to wear their love on their sleeve.”
How to Get Your National Auntie Day BOGO Offer
Pretzel lovers are encouraged to download the Auntie Anne’s app and sign up for the free rewards program ahead of July 26 to unlock the BOGO offer and ensure they don’t miss out on this limited-time celebration, plus other offers throughout the year. To find your nearest Auntie Anne’s, visit https://locations.auntieannes.com/.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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