Marvel Oreo cookies debut nationwide with 32 collectible superhero designs, a first-ever color-changing creme, and a limited-time Marvel and Oreo collaboration launching February 2, 2026.
Marvel and the Oreo brand have officially teamed up for one of the most ambitious snack collaborations ever, with the launch of limited-time cookies. This limited-edition release blends iconic superheroes with one of the world’s most recognizable cookies. Set to arrive in stores nationwide on February 2, 2026, Marvel Oreo cookies feature collectible designs, exclusive packaging, and a first-ever color-changing creme that transforms with every bite.
“OREO cookies and Marvel’s epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans,” said Matt Foley, vice president, OREO. “This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in Super Hero-inspired play through the lens of OREO cookies. By fusing our playful DNA with Marvel’s legendary universe, we’re building an unforgettable experience that secures the OREO brand as a cultural icon.”
What Makes Marvel Oreo Cookies Unique
This collaboration goes far beyond themed packaging. Marvel Oreo cookies feature several franchise firsts, making them a must-have for fans and collectors alike.
Each pack features:
- 32 collectible cookie embossments, the most designs ever released by Oreo at one time
- Characters spanning the Marvel universe, including the Avengers, Spider-Man, X-Men, and Fantastic Four
- A color-changing creme filling that shifts from gray to blue as you eat
The variety and scale of the designs turn Marvel Oreo cookies into both a snack and a collectible experience.
Full List of Marvel characters on Marvel Oreo Cookies
Here is the complete official lineup of all 32 character designs featured on Marvel Oreo cookies, spanning multiple Marvel universes:
Avengers Collection
- Avengers Logo
- Iron Man
- Thor
- Hulk
- Falcon
- Captain America
- Doctor Strange
- Black Panther
- Loki
- Scarlet Witch
- Ultron
Fantastic Four Collection
- Fantastic Four Logo
- Mr. Fantastic
- Invisible Woman
- Human Torch
- The Thing
- Galactus
Spider-Man Universe Collection
- The Spider-Man Logo
- Spider-Man
- Ghost-Spider (Spider-Gwen)
- Venom
- Doctor Octopus
- Green Goblin
- Spider-Man Mask
X-Men Collection
- X-Men Logo
- Wolverine
- Storm
- Cyclops
- Jean Grey
- Beast
- Magneto
- Professor X
Collectible Packs and Exclusive Artwork
In addition to standard packs, Marvel Oreo cookies will be released in four special collectible editions, each showcasing exclusive artwork by Marvel Comics artist Todd Nauck. Three collectible packs will be available at launch, while a fourth “elusive” pack will be unlocked through a fan-driven digital experience tied directly to the Marvel Oreo cookies campaign.
The narrative for this looks like this: “So far, only three pack variations are set to hit shelves, with an elusive fourth pack still en route for delivery; but Marvel’s mischievous villains are blocking the delivery trucks from ever arriving. That’s where the fans come in.
Beginning on February 2, Marvel and the OREO brand invite fans to assemble and guide a fleet of delivery trucks, ensuring the prized fourth pack reaches its destination while thwarting the evil force derailing its journey. Fans can enter and unite to guide the fleet across the country by scanning the QR code on the MARVEL OREO Stuf of Legends Cookie Packs or visiting MarvelOREOStufOfLegends.com. After registering for the promotion, participants can vote on which route the truck should take and ‘scan’ the routes to uncover any dangers.
Each vote and route scan earns entries into a sweepstakes drawing for the chance to win a $1,400 check, a $500 Disney.com gift card, and $100 OREO.com digital code, which the winner may use to create their very own “Marvel OREO Command Center”, which could include a gaming center, Marvel merchandise, and OREO snacks.”
Interactive Fan Experience and Sweepstakes
Marvel Oreo cookies also introduce an interactive online component that invites fans to take part in a Marvel-themed delivery challenge.
By scanning a QR code found on Marvel Oreo cookies packaging, fans can:
- Participate in a delivery route challenge
- Unlock digital experiences tied to Marvel characters
- Earn entries into a sweepstakes featuring cash prizes, Disney gift cards, and Oreo.com credits
This interactive element might make Marvel Oreo cookies one of the most immersive licensed food launches to date.
Release Dates and Availability
- Presales begin: January 26, 2026 via Oreo’s official website
- Nationwide retail release: February 2, 2026
- Availability: Limited time, while supplies last
Given the collectible nature of Marvel Oreo cookies, demand is expected to be high once they reach store shelves.
Why Marvel Oreo Cookies Are a Big Deal
“Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day,” said Liz Shortreed, SVP, Americas and Global Softlines, Disney Consumer Products. “Teaming up with the OREO brand allows us to extend Marvel’s storytelling into everyday activities, transforming snack time into a fun fan moment with iconic characters and interactive digital experiences.”
By combining Marvel superheroes with a globally recognized snack brand, Marvel Oreo cookies represent a new level of branded collaboration. With collectible designs, interactive storytelling, and a visual twist on the classic Oreo creme, this release is positioned to be one of the most talked-about food launches of 2026. For Marvel fans, Oreo collectors, and snack lovers alike, Marvel Oreo cookies turn everyday snacking into a superhero event.
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