Taco Bell launches the Luxe Value Menu on Jan 22. Get five new items and five classics for $3 or less. Rewards Members get early access starting Jan 16.
Taco Bell is officially ushering in a new era of affordability with the nationwide launch of its Luxe Value Menu on January 22. This ambitious new lineup features ten craveable items, including five brand-new innovations and five returning fan favorites, all priced at $3 or less.
Meet the Luxe Value Menu
Whether you’re returning for old favorites or ready to try something luxurious and new, the Luxe Value Menu offers an extensive lineup of satisfying, must-try items, all for $3 or less.
New Luxe Value Menu Items
- Mini Taco Salad – $2.49: First teased at Live Más Live 2025, this is a new take on a classic, featuring seasoned beef, creamy Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl.
- Beefy Potato Loaded Griller – $2.49: Seasoned beef, crispy potato bites, nacho cheese sauce, creamy Chipotle Sauce, and reduced-fat sour cream, all wrapped up and grilled to eat on-the-go.
- Chips & Nacho Supreme Dip – $2.49: Layers of seasoned beef, refried beans, nacho cheese sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend — served with tortilla chips for scoopable satisfaction.
- Avocado Ranch Chicken Stacker – $2.99: Grilled all-white-meat chicken, Avocado Ranch Sauce, three-cheese blend, lettuce, and tomatoes. Folded, grilled, and ready to enjoy wherever you are.
- (Limited-Time) Salted Caramel Churros – $1.99: Crispy-on-the-outside, sweet-and-creamy-on-the-inside, churros dusted in salted caramel sugar, this indulgent dessert is available for a limited time.
Returning Value Favorites
- Cheesy Roll Up – $1.19
- Spicy Potato Soft Taco – $1.29
- Cheesy Bean and Rice Burrito – $1.49
- 3 Cheese Chicken Flatbread Melt – $2.29
- Cheesy Double Beef Burrito – $2.79
On January 27, Taco Bell’s Tuesday Drops gives 30K Rewards Members the opportunity to snag a new Luxe Value Menu favorite for $1, only on the app at 2PM PT on a first come first served basis
The launch aims to prove that “value” doesn’t have to mean compromising on flavor or quality. By blending high-end culinary inspiration with accessible pricing, the brand is setting a new industry standard. Among the highlights are the Mini Taco Salad, a crispy tortilla bowl filled with seasoned beef and fresh toppings, and the Beefy Potato Loaded Griller.
Taco Bell
“At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement,” said Luis Restrepo, chief marketing officer, North America, at Taco Bell. “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”
To celebrate, Taco Bell is hosting a “Laps of Luxury” event in Los Angeles, transforming a standard drive-thru into a five-star tasting experience complete with a string quartet and “champagne” flutes of Baja Blast. While that event is exclusive, Rewards Members nationwide can get early access to the menu starting January 16 via the app. Several Taco Bell locations exist near Walt Disney World and Universal Orlando Resort. To find your closest Taco Bell, visit https://www.tacobell.com/
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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