Lexus Wicked: For Good brings luxury and magic together as Lexus partners with Universal Pictures’ epic finale, featuring the 2025 Lexus LX and a dazzling “OZmazing” campaign.
Lexus is flying back to Oz this holiday season. The luxury automaker has teamed up once again with Universal Pictures for Wicked: For Good, the highly anticipated conclusion to Jon M. Chu’s two-part film adaptation of the Broadway phenomenon. The new campaign celebrates the movie’s release on November 21, 2025, and invites audiences to “Experience OZmazing.”
A Touch of Magic: The “Magic in the Air” TV Spot
At the center of this collaboration is a custom 30-second commercial titled “Magic in the Air,” featuring director Jon M. Chu, his wife Kristin Chu, and their daughter Stevie Sky Chu, who shares a special connection to the franchise, having been born on the same day as Wicked’s Los Angeles premiere.
In the spot, the family embarks on a whimsical ride through the Emerald City in the 2025 Lexus LX, the brand’s flagship SUV. As the song “For Good” plays through the Lexus Interface multimedia system, viewers are transported into a cinematic world where luxury meets fantasy. The commercial closes with the tagline “Experience OZmazing,” perfectly blending the spirit of Wicked with the refinement of Lexus.
Lexus Wicked: For Good: A 360-Degree Celebration
The Lexus Wicked: For Good partnership goes beyond the TV spot. The ad is part of a 360-degree marketing campaign that includes co-branded social media content, digital activations, and a high-profile sponsorship of the Wicked: For Good New York premiere. The campaign will run across Peacock, YouTube, and Amazon through December 4, 2025, ensuring fans can feel the magic wherever they are.
“As a proud partner of Universal’s Wicked: For Good, Lexus invites fans to experience the film’s electrifying finale,” said Lisa McQueen, senior manager of Lexus Marketing. “For those looking to tackle any adventure ahead, the Lexus LX is the perfect vehicle for life’s most magical moments.”
Driving Into the Emerald Future
This Lexus Wicked: For Good collaboration continues a pattern of cinematic partnerships that merge artistry, storytelling, and design. Much like the Wicked films, the Lexus LX represents a balance between power, elegance, and emotion. According to Lexus, this makes it a fitting ride for an Oz-inspired adventure. Fans can watch the full “Magic in the Air” spot beginning this week and prepare to return to Oz when Wicked: For Good lands in theaters on November 21, 2025. For more on the 2025 Lexus LX, visit www.lexus.com/lx.
Additionally, for more theme park-related news and information, visit MSM News.
Expertise. Ease. Value.
Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations.
Contact for a fee-free, no-obligation quote today.
