Prepare for Trouble! Team Rocket Hijacks the Newest Hershey’s Kisses Pokemon Collection
The Hershey’s Pokémon Collection is back with a villainous twist. Collect Team Rocket foils and scan QR codes for exclusive prizes in this 30th-anniversary set.
Late last month, we learned that Pokemon-themed Goldfish cheddar crackers would be available in stores. Now, we have details of the Hershey’s Kisses and Pokemon collaboration.
Chocolate lovers and Pokémon Trainers, prepare for trouble, and make it double. The Hershey Company has officially announced a “villainous” twist to its latest collaboration with The Pokémon Company International. Celebrating 30 years of the iconic franchise, this year’s special-edition Hershey’s Kisses collection features 151 classic Poké Ball foils plus 10 brand-new designs inspired by the notorious Team Rocket.
Hershey’s Pokémon Collection: A Race to Collect Them All
The Hershey’s Pokémon Collection 2026 is a narrative-driven experience. Team Rocket has launched a “mission” to steal every Hershey’s Kisses foil design, challenging fans to collect all 151 designs before the villains do.
“Pokémon brings people together in ways few brands can — and that same joy of discovery lives in Hershey’s chocolate,” said Carly Andrews, associate brand manager at The Hershey Company. “With 151 Poké Ball foils and the addition of Team Rocket foils, this year’s collection delivers our most fun, collectible Pokémon release yet.”
Digital Hub and Interactive Hijinks
The takeover has already begun on social media, with Team Rocket temporarily seizing control of Hershey’s Instagram to post about their ongoing chocolate heists. Starting May 12, fans can scan QR codes on 9-oz share packs and 28-oz party bags to access a digital collection hub. This platform allows collectors to:
- Track their foil finds in real-time.
- Follow the unfolding Team Rocket storyline.
- Enter for a chance to win exclusive prizes and a grand prize.
More Snacking Adventures with Pirate’s Booty
The Hershey’s Pokémon Collection 30th-anniversary celebration extends beyond chocolate. This summer, Pirate’s Booty will release Pikachu-shaped puffs. These “better-for-you” snacks will feature three unique pack designs, each including a “Who’s That Pokémon?” challenge and access to downloadable family activities like word searches and coloring pages. These limited-time products are available at retailers nationwide while supplies last. To learn more visit www.thehersheycompany.com.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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