Hasbro extends its long-running Disney partnership, promising more action figures, collectibles, and toys based on Star Wars and Marvel favorites like Spider-Man.
Hasbro, Inc., a leading games, IP, and toy company, announced a multi-year extension to its long-running relationship with Disney Consumer Products to continue creating innovative toys and games for premier brands, “Star Wars” and Marvel. This extension furthers Hasbro’s strategic merchandising relationship with Disney Consumer Products, allowing Hasbro to continue developing and manufacturing toys, collectibles, and board games based on new and classic Marvel and “Star Wars” entertainment.
Under the extended agreement, Hasbro will continue to develop a wide range of products based on iconic brands for families and fans of all ages. This includes bringing characters from the “Star Wars” galaxy to life in action figure form through the highly popular lines, The Black Series and The Vintage Collection, as well as engaging new generations of fans with Lightsabers toys and other kids’ and preschool toys themed around characters from Darth Vader to The Mandalorian.
Hasbro Deal with Disney
Hasbro has established a tremendous fanbase for its Marvel Legends action figure series, which showcases fan-favorite characters from the Marvel Universe like Spider-Man and Black Panther, while also creating fun and engaging products for preschoolers, kids and beyond, inspired by the hit Disney Jr. Animated series “Marvel’s Spidey and his Amazing Friends” and the upcoming “Marvel’s Iron Man and his Awesome Friends.” In addition to continuing its toy and games development with Disney, Hasbro also maintains its separate licensing arrangement with Disney that brings iconic Marvel characters into the Magic: The Gathering trading card game, further underscoring their strategic relationship’s depth and continued growth.
“It’s an honor to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe,” said Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment. “Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of Star Wars and Marvel.”
“We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys that bring these iconic adventures into daily life,” said Paul Gitter, executive vice president of global brand commercialization at Disney Consumer Products. “From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favorite stories and characters.”
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