Hardee’s Prime Experience menu features premium prime rib breakfast burritos and Angus burgers. Guests can enjoy high-protein meals at any time of day.
Hardee’s is raising the bar for fast-food luxury with the launch of its newest menu innovation, “The Prime Experience.” The restaurant chain has introduced a limited-time lineup that features premium prime rib across its breakfast, lunch, and dinner menus.
Designed for those who need a hearty meal to power through their day, the new Prime Experience items focus on high protein and high-quality ingredients. The breakfast menu now includes the Prime Rib Breakfast Burrito, which packs 36 grams of protein by combining tender prime rib with hash rounds, egg, and cheese in a soft tortilla. For biscuit lovers, the Prime Rib Biscuit features a signature Made from Scratch biscuit topped with prime rib, American cheese, and a fried egg, delivering 31 grams of protein.
Hardee’s Prime Experience Menu
The premium offerings extend into the afternoon and evening with the Prime Rib Burger. This indulgent option features a 100% Angus beef patty topped with prime rib dipped in signature au jus, layered with garlic cheddar sauce and grilled onions on a toasted brioche-style bun.
“The star of this lineup is the technique and quality. We’ve taken one of the most iconic cuts of beef and reimagined it across our entire menu,” said Sarah Breymaier, vice president of marketing at Hardee’s. “From the slow-simmered au jus to the perfectly toasted brioche bun, every element of the Prime Rib menu was chosen to highlight the quality of the beef and create a premium experience any time of day.”
Beverages
In addition to the savory beef options, Hardee’s is refreshing its beverage and dessert categories. The new “Triple Berry” platform, featuring real strawberries, raspberries, and blackberries, is available as a sweet tea, a refreshing “Sparkler” mixed with Sprite, and a hand-scooped ice cream shake. Coffee drinkers can also enjoy the new Mocha Freeze, which blends vanilla ice cream with cold coffee and chocolate syrup.
For those with a sweet tooth, the Star-Spangled Biscuit offers a fruity twist on a Hardee’s classic. The star-shaped biscuit is loaded with raspberry, strawberry, and blueberry flavors and finished with a drizzle of icing.
“We know our guests need their meals to work as hard as they do, all day long,” Breymaier said. “By accompanying our Prime Rib items with new favorites like the Mocha Freeze and Triple Berry platform, we’re making sure Hardee’s remains a go-to destination for quality at any hour.” To celebrate the launch, My Rewards members can access a special deal, grabbing the Prime Rib Burger for $5.99 when ordering through the Hardee’s app for a limited time.
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