Dickey’s Barbecue Pit Celebrates 85 Years with the Return of the Big Pink Cup

Published by Jon Self on

A pink plastic cup from Dickey's Barbecue Pit featuring an 85th anniversary logo and a building illustration on a rustic wooden table background.

Guests can support breast cancer screenings with Dickey’s Big Pink Cup this October. Active first responders get a free cup on October 28 with purchase. Time to get your drinks up in your pink cups! Fans taking a break from life have a delicious and meaningful way to give back this October.

Dickey’s Barbecue Pit is inviting guests nationwide to support a vital cause with the return of its fan-favorite collectible cup. Throughout Breast Cancer Awareness Month, the 85-year-old barbecue chain is encouraging customers to sip with purpose while raising funds for communities across the country.

What is the Dickey’s Big Pink Cup Campaign?

A pink plastic cup from Dickey's Barbecue Pit featuring an 85th anniversary logo and a building illustration on a rustic wooden table background.
Photo courtesy of Dickey’s Barbecue

Now in its fifth year, the Dickey’s Big Pink Cup is a 32-ounce collectible charitable cup available for $3.99 at all participating locations nationwide starting October 1. A portion of the proceeds from every cup sold goes directly to support breast cancer screenings and early detection programs tailored for first responders across the United States.

Dickey’s Big Pink Cup: Honoring Heroes on National First Responder Day

In addition to the month-long fundraising drive, Dickey’s is offering a special one-day appreciation deal for local heroes:

  • The Offer: Active first responders in uniform receive a free 32-ounce Big Pink Cup with any purchase.
  • When: From open to close on October 28 (National First Responder Day).
  • Where: Participating Dickey’s Barbecue Pit locations nationwide.

The chain’s charitable arm, The Dickey Foundation, powers the initiative and works year-round to provide essential safety equipment, protective armor, and rescue gear to first responders. To date, the foundation has raised and donated more than $1 million to bolster first responder safety, wellness, and resilience.

“This October marks 85 years of Legit. Texas. Barbecue., and we’re celebrating the best way we know how by giving back to the communities that have made it all possible,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “From our Big Pink Cup to supporting first responders, we’re proud to turn this milestone into something that honors the brave men and women of our communities, brings people together, and truly makes a difference.”

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Looking for more fast food releases and fall menus to check out this season? Take a look at these popular updates:

To learn more about the campaign or order online, follow Dickey’s on Facebook and Instagram, or download the Dickey’s Barbecue Pit app on the Apple App Store and Google Play.

For more theme park-related news and information, visit MSM News. As always, eat like you mean it!

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Jon Self

Jon Self is an avid theme park fan. You can follow him at @pastorjonself on X/ Twitter or Jon.Self.37 at Instagram. He has been writing and editing in the theme park media world for over a decade. He also writes for several "foodie" sites as well as in the faith-based world.