Non-Alcoholic Innovation Hits the Field: The Story Behind the New Crease Crusher Brew
The Crease Crusher Brew has officially launched. Athletic Brewing and the Premier Lacrosse League (PLL) team up for a tropical, non-alcoholic brew.
The Premier Lacrosse League (PLL) and Athletic Brewing Company, the nation’s leading dedicated non-alcoholic brewer, have officially signaled a new stage in their long-standing partnership. Today, the duo announced the launch of Crease Crusher Brew, a limited-time non-alcoholic collaboration brew designed specifically for the lacrosse community.
Crafted to celebrate “clutch moments and post-game cellys,” Crease Crusher Brew is a hoppy pale that balances a light malt sweetness with a complex profile of tropical fruit, blueberry, and bright citrus. The brew is available starting today, May 7, 2026, on the Athletic Brewing website and will be featured at PLL games for on-site sampling through the All-Star Weekend.
Built by the Players
This isn’t just another brand deal. Crease Crusher Brew is a recipe shaped by the athletes themselves. PLL Player Ambassadors Rob Pannell, Brett Makar, and Asher Nolting worked directly with the brewing team to develop the flavor profile and vision.
“The launch of Crease Crusher reflects the strength of our partnership with the PLL,” said Bill Shufelt, co-founder and CEO of Athletic Brewing. “As we enter our sixth season as the official non-alcoholic beer of the PLL, we’re proud to keep raising the bar for how players and fans experience the game. Crafted alongside PLL athletes, Crease Crusher is built for the intensity that defines the lacrosse community.”
A Foundational Partnership
Athletic Brewing has been a staple of the PLL experience since 2020. Over the last six years, the brand has become synonymous with the league’s tour-based season through fan engagement and extensive sampling.
“Athletic Brewing has been a foundational PLL partner, and we’ve long shared a commitment to trailblazing in our respective industries,” said Mike Rabil, co-founder and CEO of the Premier Lacrosse League. “The release of Crease Crusher marks an exciting new chapter and a meaningful milestone in our six-year journey with Athletic. This partnership has grown alongside our fanbase, and Athletic earned its place as a category leader by redefining what non-alcoholic beer can be. We’re proud to launch a collaboration brew for lacrosse players and fans alike.”
Crease Crusher Brew Details and Nutritional Info
Crease Crusher Brew is a light-bodied hoppy pale that maintains Athletic Brewing’s commitment to high-quality ingredients and award-winning taste.
- Style: Hoppy Pale
- Ingredients: Water, Malted Barley, Hops, Wheat, Yeast
- Flavor Notes: Tropical fruit, blueberry, bright citrus, and soft floral rose.
- Nutrition: Each 12-oz. can is less than 0.5% ABV and contains 55 calories, 12g of carbs, 0g of protein, and 0g of fat.
Fans looking to try the collaboration can find it at www.athleticbrewing.com while supplies last or catch it in person during the PLL season tour.
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