The Coca-Cola x Star Wars Refresh Your Galaxy campaign expands with limited-edition cans, immersive AR, and Disney park exclusives.
Earlier this year, a Coca-Cola x Star Wars collaboration was presented to fans involving cans in Disney theme parks and stores. That collaboration looks to be expanding based on a recent press release from Coca-Cola.
Coca-Cola® and Disney have announced an exciting new collaboration that’s sure to thrill fans across the galaxy. The Coca-Cola x Star Wars: Refresh Your Galaxy campaign celebrates the unifying power of Star Wars fandom while combining it with Coca-Cola’s long history of bringing people together.
This new global initiative goes beyond beverages—it’s an immersive celebration of community, storytelling, and shared passion. Fans can expect limited-edition collectible Coca-Cola cans and bottles, innovative augmented reality experiences, and creative content that blends the magic of cinema with the legacy of Star Wars.
Coca-Cola x Star Wars: 70 Years of Connection
Coca-Cola and Disney’s relationship spans more than seven decades. This new campaign continues that tradition, spotlighting the joy and human connection both brands have created for generations. “This collaboration is about more than just bringing together two iconic brands—it’s about celebrating the power of Star Wars fandom,” said Islam ElDessouky, global VP creative strategy & content at Coca-Cola.
Coca-Cola x Star Wars: 21 Limited-Edition Star Wars Cans & Bottles
The centerpiece of the campaign is a collection of 21 limited-edition cans and bottles featuring beloved Star Wars characters. These designs will be available beginning in September across select European markets.
Fans can collect characters from both the light side and dark side, including:
- Original Taste Designs: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, and Emperor Palpatine.
- Zero Sugar Designs: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, and Rey.
On top of these global releases, exclusive designs will also appear at Walt Disney World Resort and Disneyland Resort, including The Mandalorian and Grogu, a First Order Stormtrooper, and Chewbacca.
Augmented Reality Hologram Messages
The campaign isn’t just about collecting. Fans can scan a Coca-Cola can or even a street advertisement to unlock an AR digital experience. This feature allows users to transform a personal message into a Star Wars-style hologram transmission, perfect for sharing uplifting messages with friends and family, Jedi-style.
A Cinematic Celebration
Fittingly, the campaign kicks off with new creative content set inside a movie theatre, an iconic home for both Coca-Cola and Star Wars. From the glow of lightsabers to the thrill of movie marathons, the cinema plays a starring role in celebrating how these stories and brands have long united fans.
A Galaxy of Community
Disney’s Mindy Hamilton, SVP of global marketing partnerships, said it best: “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
With a mix of nostalgia, cutting-edge technology, and fan-favorite characters, the Coca-Cola x Star Wars: Refresh Your Galaxy collaboration is designed to bring people together in fun and innovative ways. Whether you’re hunting down collectible cans, scanning for AR holograms, or sipping a Coke while watching your favorite saga on the big screen, this campaign is a toast to fandom across galaxies.
Fans of soft drinks and intellectual property tie-ins should not forget about Fanta. Fanta Halloween 2025 unites Chucky, Freddy Fazbear, M3gan, The Grabber, and Michael Myers in a spooky new soda collection and Halloween experience.
For more theme park-related news and information, visit MSM News.
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