Step into the Upside Down with the CHIPS AHOY Stranger Things pop-up on October 25 in New York City and Atlanta. Fans can win exclusive prizes and try the limited-edition cookies inspired by the Netflix hit.
This October, the CHIPS AHOY! brand is teaming up with Stranger Things for a deliciously spooky collaboration that lets fans experience both worlds in real life. On Saturday, October 25, cookie lovers and Netflix superfans in New York City and Atlanta can step into the Upside Down with a pop-up event full of retro vibes, exclusive prizes, and limited-edition treats.
Step Into the Upside Down — If You Dare
The star of the event is the CHIPS AHOY! COOKIE x Stranger Things Claw Machine. However, it’s no ordinary arcade game. Designed with eerie red-and-blue lights and creeping vines straight out of Hawkins, it challenges brave participants to score exclusive co-branded swag. Prizes include retro jean jackets, backpacks, walkie-talkies, and, of course, the new CHIPS AHOY Stranger Things Limited-Edition Cookie.
Feeling extra brave? Fans who show up in costume get a bonus entry for a chance to win a special one-of-a-kind prize delivered straight to their doorstep.
CHIPS AHOY Stranger Things: The Cookie That Crossed Over
The limited-edition CHIPS AHOY Stranger Things Cookie is anything but ordinary. It features a chocolatey base, fudge chips, and a strawberry-flavored filling, all wrapped in glow-in-the-dark packaging, perfect for Halloween snacking or binge-watching the final season of Stranger Things. You’ll also find special two-count packs, great for handing out to trick-or-treaters.
Where to Find the Pop-Up
You can catch the eerie excitement from 12 PM to 4 PM ET on October 25 at:
- Flatiron North Plaza, New York City
- The Battery, Atlanta
Both locations will feature the interactive claw machine, photo ops, and giveaways while supplies last.
Millie Bobby Brown Joins the Fun
To kick things off, Stranger Things star Millie Bobby Brown helped announce the collaboration on Instagram, sharing her excitement for the pop-up and limited-edition cookie.
“CHIPS AHOY! COOKIES have always been about creating fun, shareable moments,” said Mili Laddha, Senior Marketing Director for CHIPS AHOY!. “With our partnership with Stranger Things, we wanted to create an experience that lets fans interact with us in a meaningful way.”
Get Ready for Stranger Things 5
The excitement doesn’t stop there. Stranger Things 5 premieres this fall on Netflix, debuting in three volumes:
- Volume 1 (4 episodes): November 26
- Volume 2 (3 episodes): Christmas Day
- The Finale: New Year’s Eve
Each volume drops at 5 PM PST, making the perfect pairing for a plate of CHIPS AHOY Stranger Things cookies.
CHIPS AHOY Stranger Things Event Details at a Glance
Date: Saturday, October 25, 2025
Time: 12 – 4 PM ET
Locations: Flatiron North Plaza (NYC) & The Battery (Atlanta)
Bonus: Come in costume for an extra sweepstakes entry!
Cookies Available: Nationwide at major retailers
CHIPS AHOY Stranger Things
The CHIPS AHOY Stranger Things collaboration is a sweet way to celebrate spooky season and the upcoming final chapter of Netflix’s beloved sci-fi saga. Whether you make it to the pop-up or grab a pack of limited-edition cookies, it’s the perfect blend of nostalgia, flavor, and Hawkins-style mystery.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
Expertise. Ease. Value.
Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations.
Contact for a fee-free, no-obligation quote today.
