Celebrate National Matcha Day 2026 with the Jade Leaf and Milk Bar collab. Try the Strawberry Matcha Cookie and Cereal Milk Matcha Latte at locations nationwide.
Matcha lovers have a major reason to celebrate this spring. Jade Leaf Matcha is partnering with the iconic Milk Bar to celebrate the 5th annual National Matcha Day on May 2. This holiday was originally founded by Jade Leaf to raise awareness of matcha and its growing popularity across the country. As matcha continues to gain momentum as a smoother, more balanced alternative to coffee, this new collaboration brings the ingredient into a craveable new format through two limited-edition menu items available at Milk Bar locations nationwide:
Jade Leaf Matcha x Milk Bar
- Strawberry Matcha Cookie — A limited-edition cookie combining sweet strawberry with earthy matcha for the perfect balance of indulgent and refreshing (available for 8 weeks only!).
- Cereal Milk Matcha Latte — Jade Leaf’s silky–smooth matcha blended with Milk Bar’s iconic cereal milk for a creamy, nostalgic drink that’s here to stay.
“Matcha can feel intimidating to people who are new to it,” said Daniel Woldar, general manager of Jade Leaf Matcha. “As the founders of National Matcha Day, our goal has always been to make matcha more approachable and accessible. Partnering with Milk Bar is a fun and unexpected way to introduce more people to matcha — whether it’s their first time trying it or they already love it.”
National Matcha Day 2026
National Matcha Day is observed annually on May 2nd and was founded by Jade Leaf Matcha in 2021 to celebrate the tradition and craft behind Japanese matcha. The date aligns with Hachiju Hachiya, or the “88th Night,” which tea farmers consider the most favorable time to begin the Spring tea harvest.
Jade Leaf is continuing the National Matcha Day 2026 celebrations beyond this collaboration with additional activations, including:
- Jade Leaf Matcha Lounge: A one-day pop-up experience at Smorgasburg Williamsburg on May 2, featuring free matcha and live demonstrations.
- PLANTA Limited Menu: Exclusive items including a Lemon Matcha Cookie Sandwich and Matcha Martini, available at all PLANTA locations starting May 2.
- Website Promotion: From April 30 to May 6, enjoy 25% off sitewide and receive a free bamboo whisk on orders over $40 — making it easier than ever to try matcha at home.
This is not the only Milk Bar collaboration going on at the moment. Milk Bar has one with Krispy Kreme as well. We reviewed two of the Krispy Kreme Milk Bar doughnuts. Still, for more information, visit www.jadeleafmatcha.com or www.milkbarstore.com.
For more theme park-related news and information, visit MSM News.
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