Everything You Need to Know About the Massive Marvel Snack Takeover Ahead of Doomsday
Marvel fans can get ready for Avengers: Doomsday with limited-edition M&M’S candy packs, a Disney Cruise Line sweepstakes, and exclusive crossover comic books.
Marvel Studios’ Avengers: Doomsday won’t hit theaters until December 18, but the ultimate blockbuster countdown has already taken over the snack aisle and beyond. Thanks to a massive wave of promotional partnerships, highlighted by a global collaboration between M&M’S and Marvel, fans have plenty of ways to assemble, snack, and win big ahead of opening night.
M&M’S & Marvel Launch Collector Packs, Sweepstakes, and Comic Books In Time For
Avengers Doomsday
M&M’S (proudly part of Mars) and The Walt Disney Company are expanding their global M&M’S and Marvel campaign right here in the U.S. Following an exciting sneak peek at D23: The Ultimate Disney Fan Event, the collaboration is officially rolling out to stores nationwide this October.
The campaign brings beloved M&M’S Spokescandies into the Marvel Universe with seven limited-edition character mash-up packs:
- Yellow as Wolverine
- Red as Deadpool
- Blue as Daredevil
- Purple as Elektra
- Green as She-Hulk
- Brown as Yelena
- Orange as Red Guardian
These exclusive packs are available in Sharing Size, Share Size, and Single Size in Milk Chocolate, Minis, Peanut, and Peanut Butter. Plus, Walmart shoppers can track down an exclusive Doctor Doom pack featuring Yellow as Doctor Doom to build excitement for Avengers Doomsday.
Want more than candy? Starting October 15, scanning the QR code on any participating pack or visiting mms.com/en-us/Marvel enters fans into a nationwide sweepstakes for super-powered prizes, including a getaway aboard Disney Cruise Line. Collectors can also hunt for an ultra-rare M&M’S x Marvel crossover comic book, with only 10,000 physical copies printed for select events leading up to the film’s release.
The Avengers Doomsday Snack & Sip Takeover Continues
The M&M’S candy aisle takeover is just one piece of a massive promotional puzzle leading up to Avengers: Doomsday. Theme park and pop culture fans can supercharge their movie countdown with these additional tie-ins:
- happy Avengers Doomsday Coffee: Robert Downey Jr. and Craig Dubitsky’s premium brand happy has unleashed an eight-can ready-to-drink coffee lineup featuring high-resolution tactile graphics of iconic characters and Doctor Doom.
- Dunkin’ Avengers Doomsday Menu: Hitting stores on November 4, Dunkin’ is dropping six themed drinks (like the Clobbered Cloud Latte and Wakandan Daydream Refresher), hero-and-villain donuts, and a collectible Doctor Doom 25-Count MUNCHKINS Tin.
- Pop Secret Avengers Doomsday Campaign: Pop Secret is packing movie nights with special microwave and ready-to-eat popcorn packaging, $8 Fandango ticket rewards, and a grand-prize sweepstakes sending a lucky fan and guest on an action-packed New York City superfan trip.
Whether you’re stocking up on candy mash-ups, sipping superhero cold brews, or planning your ultimate Disney vacation getaway, the road to Avengers: Doomsday proves that when it comes to adventure, it’s truly more fun together.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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