Westgate Resorts teams with Chuck E. Cheese to launch the Mystery Fun House Arcade: a new family-friendly attraction in Kissimmee, Florida.
Westgate Resorts and Chuck E. Cheese announced a multi-faceted technology and cross-brand marketing agreement. This will expand access to immersive gaming experiences for families visiting Westgate Town Center and Westgate Vacation Villas Resort in Kissimmee, Florida.
At the heart of the collaboration is the all-new Mystery Fun House Arcade Experience, opening Summer 2025 at Westgate Vacation Villas Resort in Kissimmee, Florida. Powered by Chuck E. Cheese arcade systems and expertise, the interactive space promises to deliver fun and play for all ages, anchored by two distinct Chuck E. Cheese-branded zones. The multi-year marketing agreement enables both companies to enhance customer engagement through cross-promotions, exclusive offers, and benefits.
“Partnering with Chuck E. Cheese—a name synonymous with family fun—allows us to supercharge the launch of our new Mystery Fun House Arcade with world-class gaming and innovation,” said Jared Saft, chief business and strategy officer for Westgate Resorts. “This collaboration not only elevates the guest experience at our resorts, but also creates exciting new opportunities for our members through exclusive cross-promotions and shared loyalty benefits that deliver real value.”
What is Mystery Fun House Arcade?
Chuck E. Cheese, with more than 300,000 Fun Pass members across their nationwide network in 45 states, and Westgate Resorts, with more than 400,000 timeshare owners, will each benefit from a highly engaged loyal base of customers. Westgate will offer vacation packages to Chuck E. Cheese customers. Chuck E. Cheese will provide discounted experiences to Westgate owners and WOW Loyalty members at the more than 500 fun centers around the country, leveraging the scale of the CEC Media Network and digital channels to reach a captive audience of 40 million guests annually with special benefits for the resort’s properties across the country.
“We’re thrilled to bring the magic of Chuck E. Cheese outside of our fun center walls and into the resort space,” said David McKillips, president and CEO of Chuck E. Cheese. “This is more than an arcade—it’s an evolution of the guest experience, where brands align to give families more reasons to play, stay, and create memories together.”
Chuck E. Cheese Powers the Experience
The all-new Mystery Fun House Arcade Experience is designed to delight guests of all ages with themed gaming environments, including:
- Chuck’s Arcade: A retro-style throwback filled with beloved classics and nostalgic hits.
- Chuck E. Cheese Fun Zone: A whimsical, child-safe space tailored for younger guests, filled with age-appropriate games and an active play area and playground.
Westgate Resorts will become Chuck E. Cheese’s exclusive vacation ownership and timeshare partner. To kick off the partnership, the brands will host a sweepstakes through July 27 for a chance to win a Fly-away Trip for Four to Orlando, including a three-night stay at Westgate Vacation Villas Resort in Kissimmee, to experience this all-new experience firsthand. For all the details, visit www.chuckecheese.com/westgate.
For more theme park-related news and information, visit MSM News.
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