Mickey Mouse enters the fast lane! A new Disney Formula 1 collaboration for 2026 has been revealed, packed with unique experiences, content, and merchandise.
Formula 1 (F1) has surged in global popularity in recent years, becoming one of the most-watched motorsports in the world. A key driver of this rise is the Netflix documentary series “Drive to Survive,” which has introduced the sport to a wider, younger audience by highlighting behind-the-scenes drama and rivalries. Formula 1 also benefits from its blend of cutting-edge technology, elite driving skill, and glamorous global venues. Races in iconic locations like Monaco, Singapore, and Silverstone add to its appeal.
Additionally, Formula 1 teams and drivers have increased their presence on social media, further engaging fans. The sport’s ongoing push toward sustainability and new regulations has also sparked interest. With the expansion into new markets like the United States, through races in Miami and Las Vegas, F1’s fan base continues to grow. This combination of entertainment, innovation, and global reach makes Formula 1 a uniquely compelling sport today.
Disney Formula 1 Collaboration: Sport’s Growth
In recent years, Formula 1 has seen a huge surge in growth with younger fans, and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. With that growing popularity, a Disney Formula 1 collaboration looked inevitable, especially with the development of the new theme park in Abu Dhabi. Formula 1 and Disney have announced an exciting new Disney Formula 1 collaboration with Mickey & Friends that will begin in 2026.
MIckey Mouse
Disney’s Mickey Mouse is one of the most recognizable characters ever. With this Disney Formula 1 collaboration fans can look forward to seeing Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe.
The new relationship is turbocharged by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences. More information will be shared on the activity in the coming months.
Tasia Filippatos, Disney consumer products president, said: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Emily Prazer, chief commercial officer, Formula 1, said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Additional details on how fans can join Mickey & Friends on their Formula 1 adventure will be shared in the coming months. For more theme park-related news and information, visit MSM News.
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