MainStMagic does not usually spend much time talking about Universal Studios Hollywood, but we have exciting news. K-pop fans rejoice! A new Line Friends Square opens April 25 at Universal CityWalk Hollywood, featuring collaborations between BT21, ZeroBaseOne, and NBCUniversal.
Line Friends, the globally recognized character brand, is bringing its beloved intellectual properties and K-pop-related intellectual property products to a brand-new retail experience at Universal CityWalk Hollywood with the opening of its latest United States of America Line Friends Square location on Friday, April 25. The store will offer fans an immersive shopping destination featuring exclusive BT21 merchandise, popular Line Friends original character collectibles, a curated selection of K-pop-inspired character products, and exclusive collaborative merchandise featuring iconic NBCUniversal brands and characters in one convenient location.
Line Friends Square at Universal CityWalk Hollywood
The opening of Line Friends Square at Universal CityWalk Hollywood marks the brand’s third permanent brick-and-mortar store in the United States of America. This represents a significant milestone for the brand as it continues expanding its presence in the United States of America retail market. Universal CityWalk Hollywood attracts millions of visitors annually, making it an ideal location for Line Friends to introduce its global characters to new and existing fans.
The Line Friends Square Universal CityWalk Hollywood Store, located adjacent to the Universal Studios Hollywood theme park, will feature an immersive large-scale LED screen at the store’s entrance. The screen will showcase dynamic and diverse character content to captivate visitors and brand storytelling to further enhance a one-of-a-kind shopping experience. The store will be a one-stop shop for fans looking to explore the vast universe of Line Friends.
Among the key product highlights, the store will launch an exclusive BT21 Universal collection, which includes a unique lineup of plush toys, apparel, accessories, and lifestyle items designed specifically for the Universal CityWalk location, along with other charming K-Pop-related intellectual property merchandise, including ZeroBaseOne. The store will also carry Line Friends’ new Coller NBCUniversal collection of co-branded merchandise inspired by iconic NBCUniversal worlds and characters, allowing customers to customize their bags and smartphone cases to suit their tastes. The collection features characters ranging from Illumination’s Despicable Me & Minions to DreamWorks Animation’s Trolls and even Felix the Cat, providing a special cross-brand retail experience exclusive to the Line Friends Square Universal CityWalk Hollywood location.
Grand Opening
As part of its grand opening celebration, Line Friends plans to host special fan events and giveaways, creating a unique opportunity for enthusiasts to engage with the brand in an exciting and interactive way.
The addition of Line Friends Square to Universal CityWalk Hollywood reinforces the company’s ongoing initiative to introduce diverse brands to audiences worldwide.
The new store will be located at Universal CityWalk Hollywood, a three-block entertainment, dining, and shopping promenade adjacent to Universal Studios Hollywood. With a vibrant mix of restaurants, live entertainment, and unique retail experiences, CityWalk serves as a destination for fans and visitors looking to experience the latest pop culture trends.
For more information about the new store at Universal CityWalk Hollywood Store, product availability, and grand opening events, visit LINE FRIENDS SQUARE official website or follow @linefriends_us on social media.
Will this store migrate to Universal CityWalk Orlando like Voodoo Doughnuts did to Florida? At this time, we have nothing official, but it appears likely. For more theme park-related news and information, visit MSM News.
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