Get Ready for Maximum Christmas Magic: Hallmark’s Disney Springs Pop-Up Shop Opens This October 7

Published by Jon Self on

Hallmark Disney Springs Pop-Up

The brand-new Hallmark Disney Springs Pop-Up store is officially opening on October 7, featuring exclusive merchandise and festive cheer for the holiday season.

Get your stockings ready, holiday lovers! A heavy dose of festive cheer is arriving early at Walt Disney World. The Hallmark Holiday Pop-Up store officially opens its doors at Disney Springs on October 7!

Located in the Town Center area (between Gateway Discovery and Everything But Water), this festive new pop-up shop is arriving just in time to celebrate the upcoming Hallmark original movie, Holiday Ever After: A Disney World Wish Come True, which was partially filmed right on the property at the Walt Disney World Resort. The movie premieres Saturday, November 28, at 8 p.m. Eastern Time on Hallmark Channel.

What to Expect at the Hallmark Disney Springs Pop-Up

Hallmark Disney Springs Pop-Up
Photo Credit: Disney

Fans visiting the location can look forward to an exclusive merchandise collection tied to the movie, alongside classic Hallmark holiday magic. Exterior signage and window displays reading “Something New Is Coming” went up, generating massive excitement across the Disney community.

Additionally, Fantasy Land News reported the following:

Inside, guests will find the Holiday Ever After: A Disney World Wish Come True collection, plus Hallmark greeting cards, ornaments and Disney gifts. Hallmark.com now lists 42 items, two more than the 40 items we priced out on September 25. The additions are two musical 3D pop-up Mickey and Minnie cards at $15.99 and $12.99.

Four Vera Bradley pieces already show as out of stock on Hallmark.com. The tote, sling bag, zip ID case, and the earbud bag charm may still be available at the Vera Bradley store in Disney Springs. The family pajamas, the Loungefly pieces, and both Keepsake Ornaments are still marked coming soon.

Whether you are hunting for cozy holiday gifts, festive keepsakes, or souvenirs inspired by the new Disney-filmed Hallmark feature, this temporary store is expected to remain open through the end of the year.

Hallmark Disney Springs Pop-Up Basics to Know

  • Opening Date: October 7
  • Location: Disney Springs (Town Center)
  • Admission: No theme park ticket required; free parking in the Disney Springs garages.

Spreading Cheer and Filming Scenes at Disney World

Hallmark Holiday movie

“Storytelling is at the heart of both Disney and Hallmark, and that magic shines even brighter during the holidays,” said Sally Conner, VP Global Content.  “We’re thrilled that Walt Disney World will serve as the immersive setting for a Hallmark holiday movie highlighting the cheerful festivities of the season.  Across our theme parks, resorts, and beyond, countless unique stories unfold, and new memories are made every day with our guests. This film is a wonderful way to share that joy and pixie dust with fans everywhere.”

More About the Film

In the film, Lindsey (Chabert) and her extended family head to Walt Disney World to spend a magical Christmas together. But the dream of a jolly holiday gets dashed when Lindsey discovers her room is next door to Philip (Van Winkle), a disastrous first date she recently had, who’s also there on a family trip.

As Lindsey and Philip’s paths cross throughout their stay, the frost starts to thaw as they learn they’re not so different from each other after all. Thanks to the magic of Walt Disney World, the holiday wish Lindsey made in Cinderella fountain just might turn their rivalry into romance.

For more theme park-related news and information, visit MSM News.

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Jon Self

Jon Self is an avid theme park fan. You can follow him at @pastorjonself on X/ Twitter or Jon.Self.37 at Instagram. He has been writing and editing in the theme park media world for over a decade. He also writes for several "foodie" sites as well as in the faith-based world.