Baby Spice, Ginger Spice, and… Pumpkin Spice? Rachel Dratch Joins Pop Royalty for Dunkin’

Published by Jon Self on

dunkin pumpkin spice campaign

The Dunkin pumpkin spice campaign reunites Emma Bunton and Geri Halliwell-Horner with Rachel Dratch as the ultimate lost 6th Spice Girl.

Rachel Dratch in an orange outfit and floral tights sits in a velvet chair, drinking a Dunkin iced coffee with whipped cream in a cozy, library-like room.
Photo courtesy of Dunkin

Fall menu season is officially upon us, and Dunkin’ is kicking off autumn with a massive dose of late-’90s pop nostalgia! In a hilarious new ad campaign celebrating the highly anticipated return of seasonal fall flavors, Dunkin’ has reunited Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner to share a secret pop music history lesson with fans: they used to have a fiercely devoted sixth member named Pumpkin Spice.

Played by comedian and actress Rachel Dratch, “Pumpkin Spice” was known for her pumpkin-inspired chart-toppers, signature choreography, and total obsession with autumn flavors before stepping away from pop stardom to focus entirely on her true calling: lattes. In the nostalgic hero spot, Baby Spice and Ginger Spice look back fondly on their former bandmate’s short-lived pop career before reuniting over a round of Dunkin’ lattes. With Pumpkin Spice pitching a pop comeback, the spot highlights that some passions simply never go out of season.

Dunkin Pumpkin Spice Campaign: Rachel Dratch on Becoming “Pumpkin Spice”

dunkin pumpkin spice campaign
Photo courtesy of Dunkin

Commenting on her new role, Rachel Dratch shared her enthusiasm for stepping into pop history alongside the iconic duo:

“I think Pumpkin Spice was just ahead of her time. Maybe a little too seasonal, but definitely ahead of the curve,” said Rachel Dratch. “She left to focus on lattes, and honestly, I respect that kind of commitment. Getting to bring Pumpkin Spice back with Emma and Geri for Dunkin’ was so much fun. It feels like she’s finally getting the recognition she deserves.”

Dunkin Pumpkin Spice Campaign: Celebrate Autumn Flavors and Score a Free Latte Today

Two Dunkin' drinks: a clear plastic cup of iced coffee and a white paper cup of hot coffee, both topped with whipped cream and caramel drizzle.

The Dunkin pumpkin spice campaign builds on the return of pumpkin season across participating Dunkin’ locations nationwide. The limited-time lineup features fall favorites, including classic pumpkin beverages, baked treats, and signature espresso drinks.

To celebrate the campaign launch today, Dunkin’ is offering a special limited-time promo for loyal coffee drinkers:

  • The Deal: Get a FREE medium Pumpkin Spice Signature Latte with any qualifying purchase.
  • When: Today (September 8, 2026) only, from 2:00 PM to 6:00 PM local time.
  • How to Redeem: Simply add the Pumpkin Spice Signature Latte to your order in-store or through the Dunkin’ mobile app.

Note: Offer excludes individual MUNCHKINS Donut Hole Treats or a Cup of Water. The offer is not available on third-party delivery platforms, cannot be combined with other coupons or promotions, and is valid while supplies last at participating locations.

More Pop-Culture Food & Theme Park Menu Updates

Theme park foodies and pop culture lovers have plenty to look forward to this season! If you love keeping up with the latest limited-time food drops, entertainment mashups, and snack trends, check out these other exciting menu updates around the web:

For more theme park-related news and information, visit MSM News. As always, eat like you mean it!

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Jon Self

Jon Self is an avid theme park fan. You can follow him at @pastorjonself on X/ Twitter or Jon.Self.37 at Instagram. He has been writing and editing in the theme park media world for over a decade. He also writes for several "foodie" sites as well as in the faith-based world.