K-Pop Fans Rejoice: Stray Kids Star Felix Partners with bb.q Chicken for a Tasty New Launch

Guests can experience the new Feel Crunch Chicken, a sweet and savory menu item handpicked by Stray Kids star Felix. They can visit a bb.q Chicken near Orlando theme parks today.
Great news for K-pop fans and foodies alike. The rise of K-fandom and global culinary culture is taking over the American fast-casual dining scene with an exciting new partnership. bb.q Chicken, celebrated as Korea’s Finest Fried Chicken has officially launched its highly anticipated new menu item, Feel Crunch Chicken. This major release celebrates the brand’s dynamic new partnership with Felix, a beloved member of the global K-pop sensation Stray Kids. The nationwide rollout follows a highly successful soft launch that took place at select company-operated locations across the United States beginning on July 7.
Feel Crunch Chicken: A One-of-a-Kind Taste and Texture Profile

Feel Crunch Chicken delivers a unique profile crafted for anyone obsessed with authentic Korean flavors. The new recipe features a premium, sweet-and-savory caramelized onion sauce that coats the chicken perfectly before being topped with a layer of golden crunchy flakes. The result is a perfect balance of deep umami, sweet undertones, and a satisfying, signature crunch.
The partnership is a natural match. Felix has long been a vocal fan of the brand’s menu items, frequently raving to his global audience about his personal favorites, including the ultra-crispy Crunch Butter Chicken and the iconic sweet-and-savory Jamaica Sotteok Manna Chicken.
Expressing the brand’s enthusiasm, a bb.q Chicken U.S. spokesperson shared:
“As global interest in Korean culture continues to grow beyond streaming screens and onto fast casual menus across the country, bb.q Chicken wanted to find an opportunity to celebrate its authentic space in both,”
The spokesperson added:
“Felix has a genuine obsession with bb.q Chicken which makes him the perfect fit for this brand ambassador role.”
Because of his firsthand knowledge of the menu, Felix’s involvement went deep into the development process. The spokesperson further revealed:
“Feel Crunch was actually handpicked by Felix himself, and it highlights different elements of his favorite bb.q Chicken flavors. We’re excited for his fans, and other bb.q Chicken fans, to taste it for themselves.”
Heading to Orlando’s Theme Parks? Where to Find bb.q chicken
If you are local to Central Florida or planning a vacation to the Orlando area theme parks, you won’t have to look far to get your hands on this delicious K-pop collaboration. While navigating your way between rollercoasters and resort attractions, you can visit several nearby spots to fuel up on Feel Crunch Chicken:
- Dr. Phillips Area: Located a short drive from Universal Studios and the major tourist corridors, grab a bite at 7600 Dr Phillips Blvd.
- Winter Garden Area: For those staying near the western theme park expansion areas or looking for a vibrant local community hub, visit the restaurant at 15502 Stoneybrook W Pkwy #120, Winter Garden, FL.
- Opening Soon! Keep an eye out for the highly anticipated location opening in the heart of the area’s upcoming K-culture hub inside H-Mart Orlando at 7501 W Colonial Dr.
This partnership with Felix will continue to expand beyond this initial product rollout. As the official global face of the brand, fans can eagerly look forward to seeing additional exclusive campaigns featuring the K-pop star both online and in-store throughout the coming months. Head over to your nearest location today to experience Feel Crunch Chicken for yourself!
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!

Expertise. Ease. Value.
Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations.
Contact for a fee-free, no-obligation quote today.