Marco’s NY Style Pizza is here until August 9. Engineered with 50 rounds of dough testing and Scott Wiener’s expertise for an authentic New York experience.

Marco’s Pizza is challenging the national delivery standard with a 16-inch “foldable” slice that survived 50 rounds of dough-structure testing. Partnering with New York pizza authority Scott Wiener, the brand has swapped traditional sauce for crushed tomatoes to capture the city’s signature brightness. The result is a $13.99 nationwide entry into authentic regional craftsmanship.

The introduction of the NY Style Pizza represents a major shift for Marco’s, a brand typically known for its traditional Italian-style heritage. By targeting the specific technical requirements of a New York slice, the company is moving beyond simple menu expansion into the territory of regional specialty. This launch isn’t just about size; it’s about a fundamental change in how the pizza is built, from the hydration of the dough to the acidity of the sauce.

What is the Marco’s NY Style Pizza Launch?

Marco’s NY Style Pizza launch is a limited-time offering that brings the Big Apple experience to customers across the country. Active from May 6 through August 9, 2026, this 16-inch pizza is significantly larger than the brand’s standard fare and is designed to be cut into six oversized slices.

At its core, the philosophy behind this pizza is centered on three pillars: big, bold, and foldable. In New York, a slice that can’t be folded isn’t just an inconvenience; it’s a structural failure. Marco’s has engineered this pie to maintain its integrity while being handled in the traditional New York manner.

The thin-crust base is stretched extra thin to achieve the desired texture. This allows the pizza to maintain a crisp bottom while remaining pliable enough for the “New York fold.” By focusing on these specific “rituals,” Marco’s aims to offer an authentic regional experience that survives the journey from the oven to the customer’s doorstep.

The Science of the Slice: 50 Rounds of Testing

Creating an authentic regional product for a national chain requires more than just a recipe change. The culinary innovation process for Marco’s NY Style Pizza was led by Chef Kathleen Kennedy, director of culinary innovation at Marco’s. Her team conducted over 50 rounds of dough-structure testing to ensure the pizza met the style’s strict standards.

Refining the dough structure was a critical hurdle. Traditional delivery pizzas often have a thicker, more robust crust to withstand the humidity of a pizza box. To achieve a true New York style, the team had to find a balance where the dough remained thin and crisp without becoming soggy or brittle. This involved extensive trials with different hydration levels and oven temperatures.

The testing also extended to the sauce composition. Since New York-style pizza relies on a specific balance of sweetness and acidity, the standard Marco’s pizza sauce was set aside in favor of a specialized crushed tomato base. This shift highlights why the rituals of New York pizza matter for a national brand. It is an admission that a “one-size-fits-all” approach to ingredients doesn’t work when trying to capture a specific culinary identity.

Expert-Approved: The Scott Wiener Partnership

To verify the authenticity of the “New York slice” claim, Marco’s partnered with Scott Wiener, a recognized national authority on pizza. Wiener is the founder of Scott’s Pizza Tours in New York City and a frequent judge on industry panels, including appearances on The Tonight Show Starring Jimmy Fallon.

Wiener’s role was to act as a consultant and validator for the project. He worked closely with the Marco’s culinary team to ensure the final product stayed true to the heritage of the New York City slice. This collaboration provided a level of expertise that goes beyond typical marketing partnerships, focusing on the history, science, and culture of the pizza.

“Marco’s really did their homework on this one,” Wiener noted during the launch. The final product was designed to satisfy “true pizza nerds” who usually avoid national chains for regional styles. By involving an expert who has spent years touring New York’s pizzerias, Marco’s has positioned this launch as an “ode to a classic” rather than a mere imitation.

Ingredients That Define the Marco’s NY Style Pizza

The most significant change in Marco’s NY Style Pizza is the “Sauce Shift.” Instead of the traditional herb-heavy sauce used on their standard pizzas, Marco’s is using crushed tomatoes that are packaged just hours after picking. This provides a brighter, fresher flavor profile that is characteristic of high-end New York pizzerias.

The toppings have also been adjusted to fit the 16-inch scale:

• Large-Diameter Pepperoni: Deli-style pepperoni that provides a distinct “cup and char” potential or a wide, savory coverage across the thin surface.
• Signature Three-Cheese Blend: A combination of fresh cheeses that melts consistently across the larger surface area.
• The Finish: Each crust is treated with the signature Marco’s garlic sauce and a light sprinkle of parmesan cheese.

These choices are deliberate. The use of crushed tomatoes instead of a cooked sauce prevents the pizza from becoming overly heavy, which is essential when the dough is stretched so thin. The goal is a balanced slice where no single ingredient overwhelms the structural integrity of the foldable dough.

Pricing, Promo Codes, and National Availability for Marco’s NY Style Pizza

Marco’s NY Style Pizza is available nationwide, but pricing is tiered to reflect regional costs. In most markets, the 16-inch X-Large pizza starts at a price of $13.99. However, customers in higher-cost regions like California, Colorado, and Las Vegas will see a starting price of $16.99.

To support the launch, Marco’s has released two limited-time promotional codes:

• GETNY: Use this code for a $13.99 X-Large 1-topping Marco’s NY Style Pizza (participating locations).
• GETNY2: Use this code at participating locations in California, Colorado, and Las Vegas.

Pricing is verified as of May 6, 2026. Since this is a limited-time offer, these prices and codes are expected to remain active only through the duration of the campaign, which concludes on August 9, 2026. Customers should check their local store’s menu for exact pricing in their area.

Ordering Via Marco’s Rewards

The fastest way to access Marco’s NY Style Pizza is through the official Marco’s website or the Marco’s mobile app. Both platforms are integrated with Marco’s Rewards program, which allows users to earn points (represented as diamond icons) on every order.

The Marco’s Rewards system is designed to provide immediate value. Points earned from the purchase of an NY Style Pizza can be redeemed for discounts or free menu items in future visits. For those choosing carryout, the system also supports an integrated car-side delivery feature. By providing your car’s make, model, and color during checkout, staff can identify your vehicle and bring your pizza directly to you upon arrival.

Whether you’re a New York native looking for a taste of home or a pizza enthusiast eager to try a 16-inch foldable slice, the Marco’s NY Style Pizza launch offers a technically precise entry into regional authenticity. Be sure to order your first foldable slice before the campaign ends on August 9, 2026.

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