Denny’s He-Man promotion arrives in restaurants with a themed menu inspired by Masters of the Universe and the upcoming movie. In news that feels like it was summoned straight from Eternia itself, Denny’s will be offering a He-Man and the Masters of the Universe-themed menu.
Of course, the menu looks excessively Universe-themed and over the top. To show how committed Denny’s is to this promotion, Denny’s is “ROAR-ing cross-country” with a custom-wrapped Masters of the Universe Mobile Diner, created in partnership with Mattel, Inc., and Amazon MGM Studios.
Denny’s He-Man Promotion: What’s on the Menu
The legends of Eternia have officially arrived at Denny’s, and they’ve brought a “He-Man”-sized appetite with them. Denny’s is joining forces with Mattel, Inc., and Amazon MGM Studios to bring the world of “Masters of the Universe” out of Eternia and into the booths at “America’s Diner” with an all-new, limited-time menu inspired by the franchise. Plus, fans have the epic opportunity to “Order Like a Legend” for the chance to win an all-expense paid trip to Hollywood for the red carpet premier and star-studded afterparty.
The Denny’s He-Man promotion menu is a commitment to chaos. However, that’s why Denny’s thrives in the late-night diner universe. The Denny’s He-Man promotion menu fully embraces the power of Grayskull with items that sound like they were brainstormed at 3:00 a.m. over unlimited coffee refills:
- He-Man Battle Burger: A heroic stack of juicy beef, hand-pulled beef, and crispy bacon with BBQ sauce, lettuce, tomato, red onions, and pickles. Served with wavy-cut fries.
- Eternia’s Premium Breakfast Slam: Buttermilk pancakes crowned with mint chocolate chip ice cream and chocolate drizzle. Served with eggs, hash browns, and your choice of bacon or sausage.
- Jr. Grayskull’s Epic Cracklecakes: Three silver-dollar pancakes drizzled with vanilla cream and topped with a “magical” burst of popping candy.
- Skeletor’s Dark Shakeverse: Strawberry ice cream and blueberries collide in an electric shake topped with whipped cream and a crackling layer of popping candy.
- Eternia’s Everyday Value Slam: A classic Slam starting at just $5.99, proving you don’t need a king’s ransom to eat like a protector of the realm.
Battle Cat-Themed Masters of the Universe Mobile Diner
This coast-to-coast activation kicked off in Spartanburg on April 21 as the truck loaded up and hit the road to Los Angeles for fan-fueled activations leading up to the movie hitting theaters on June 5. This Denny’s He-Man promotion truck is destined to turn heads on the highway, with its colorful and detailed tractor and trailer wrapped to resemble a giant, roaring Battle Cat, the loyal, armored green tiger steed of He-Man. The 53-foot tractor-trailer has a fully functional commercial kitchen, including ovens, grills, a walk-in cooler, and a commercial coffee maker, and it can serve thousands at each stop.
“At Denny’s, we believe every meal should feel like a victory. By bringing the world of Eternia to life through our Mobile Diner, we’re giving fans a chance to experience the power of Grayskull beyond our restaurant booths,” said Chris Bode, president & CEO, Denny’s. “This journey is our way of celebrating the fans whose passion has kept this legend alive, rewarding their loyalty with epic prizes as we charge toward the Masters of the Universe premiere. We’re calling on all heroic warriors to spot us, capture the roar, and fuel up for the most legendary adventure in diner history.”
Looking for the Denny’s Masters of the Universe Mobile Diner?
Find it on its route from South Carolina to California: April 21-22: Spartanburg, S.C. to Memphis, Tenn, April 22-23: Memphis, Tenn. to Oklahoma City, Okla., April 23-24: Oklahoma City, Okla. to Albuquerque, N.M., and April 24-25: Albuquerque, N.M. to Los Angeles, Calif.
To unleash the excitement of Eternia, Denny’s is inviting fans who spot the Denny’s Masters of the Universe Mobile Diner on its journey to share a picture of the truck using #roarinacrossUSA, follow and tag @dennysdiner, and use #iagree after reviewing Denny’s User Generated Content terms at dennys.com/UGC. Participants will receive exclusive diner deals, including Free Eternia Everyday Value Slams and Free Skeletor’s Dark Shakeverse milkshakes, available on a first-come, first-served basis, the ultimate bounty for anyone with a Battle Cat-sized appetite.
Here’s How to Enter:
- Follow @dennysdiner
- Post a picture of the Denny’s Masters of the Universe Mobile Diner
- Agree to Denny’s User Generated Content terms
- Post with #roarinacrossUSA and #iagree
- Tag @dennysdiner
Why Now? The Upcoming He-Man Movie!
The timing of Denny’s He-Man promotion isn’t random. A new Masters of the Universe live-action film is releasing in theatres in early June. This movie seeks to bring He-Man to the screen in a major way.
The film is expected to modernize the classic story while still honoring the original 80s series that built a massive fanbase. So, naturally, that means brand tie-ins. Fast-food and casual dining promotions are a time-tested way to build hype, and this one feels especially on-brand. After all, if you’re going to celebrate a sword-wielding hero from Eternia, you might as well do it with pancakes that could defeat Skeletor on their own.
Quest to the Premiere: The Sweepstakes
Denny’s and Amazon MGM Studios are giving 10 lucky fans the ultimate “Denny’s Masters Of the Universe Experience” with a chance to win a trip to the “Masters of the Universe” movie premiere in Hollywood on May 18th. From April 15 through April 22, any Denny’s Rewards member who orders a “Masters of the Universe” themed menu item will be automatically entered to win one of 10 Grand Prize Premiere Packs, which include travel for two, hotel accommodations, access to the world premiere and afterparty, and exclusive “Masters of the Universe” merchandise.
“It is an exciting moment to see the legends of Eternia step off the big screen and into the Denny’s booth,” said Stephen Bruno, Head of Film Marketing at Amazon MGM Studios. “Everyone knows that even the strongest heroes need to fuel up before a quest, and this partnership offers fans an immersive, ‘Eternia-approved’ experience that captures the essence and adventure of the film. We can’t wait to welcome our grand prize winners to the premiere.”
Denny’s He-Man promotion
“We are fired up to forge this alliance with Mattel and Amazon MGM Studios to bring the mythical world of Eternia to our booths. This collaboration allows us to pair the fun flavors our guests crave with the unstoppable spirit of Masters of the Universe,” said Meredith Thornton, Vice President, Brand Strategy & Marketing Communications at Denny’s. “By combining exciting new menu items with the legendary value Denny’s is known for, we’re inviting fans of all ages to order like a legend and embark on an epic journey.”
Denny’s Near Walt Disney World & Universal Orlando Resort
Planning a theme park trip and suddenly feel the power of pancakes calling? There are several Denny’s locations conveniently located near Orlando’s biggest parks. Guests can find the nearest Denny’s location and more information about the Denny’s He-Man promotion and sweepstakes at the restaurant’s official website.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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