Is it a prank? No! The Sweet Heat Pepperoni Pizookie arrives at BJ’s Restaurants for $4.01. Experience the daring flavor of spicy honey and pepperoni on a warm cookie.
This April Fool’s Day, the line between dinner and dessert is officially blurring. BJ’s Restaurant & Brewhouse has announced a one-day-only culinary experiment that sounds like a prank but is 100% real: the Sweet Heat Pepperoni Pizookie.
Sweet Heat Pepperoni Pizookie
Following the viral success of their previous unconventional creations, the Pizickle in 2024 and the Fryckle in 2025, BJ’s is doubling down on the “sweet and savory” trend. This new iteration takes the foundational warm chocolate chunk cookie and adds a pizza-inspired twist. The dessert features two scoops of vanilla bean ice cream topped with crispy, cup-and-char pepperoni and a generous drizzle of Mike’s Hot Honey®.
“We’ve always believed that great ideas can come from unexpected places,” said Heidi Rogers, Chief Marketing Officer at BJ’s Restaurants, Inc. “The Sweet Heat Pepperoni Pizookie® is our most fearless creation yet, bringing together the warm comfort of our world famous Pizookie® with flavors inspired by our revamped pizza. It’s creative, intentional, and fun—and April Fool’s Day felt like the perfect moment to launch this.”
The inspiration stems from the brand’s popular seasonal Mike’s Hot Honey Pizza, translated into a dessert format that challenges the palate. While pepperoni on a cookie might raise eyebrows, the brand notes that past “outrageous” releases were surprisingly well-received by guests.
BJ’s Restaurants
This limited-time treat is available exclusively for dine-in at BJ’s Restaurants on April 1 for the themed price of $4.01. If you are looking to test your taste buds with this flavor collision, you’ll need to move fast. As BJ’s restaurants stated with this promotion: once the clock strikes midnight, this daring dessert disappears from the menu.
For more theme park-related news and information, visit MSM News. As always, eat like you mean it!
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