Jack in the Box Matcha has officially arrived. Discover how the brand is using real matcha to create consistent, craveable lattes and shakes for tea lovers.

With Jack in the Box locations arriving in Central Florida, we thought more news about this fast-food company would help the Orlando-area visitors. So, here we go…

Move over, specialty cafes—the drive-thru just got a green makeover. In a bold move that signals a shift toward beverage-forward innovation, Jack in the Box has officially launched its nationwide matcha platform. This launch makes the brand one of the first major quick-service restaurants in the U.S. to bring the popular green tea staple to the masses.

Jack in the Box Matcha: Coloring Outside the Lines

Known for its legendary tacos and late-night cravings, Jack in the Box is no stranger to unconventional menu moves. However, the new Matcha Platform represents a more sophisticated evolution of their flavor profile, inspired by global café culture and the evolving tastes of Gen Z and Millennial consumers.

“The Matcha Platform represents a different side of Jack in the Box innovation, it’s about expanding the flavor palate, and not just pushing indulgence for indulgence sake,” said Ciaran Duffy, Executive Chef at Jack in the Box. “While we’re known for bold, craveable food, we’re also focused on evolving with consumer tastes and where trends are headed, especially with younger Millennials and Gen Z.”

The Matcha Lineup: Consistency in Every Sip

The brand isn’t just “chasing a trend”; they’ve engineered a platform designed for consistency and performance. The lineup features two distinct ways to enjoy the vibrant green tea:

• Matcha Iced Latte: A refreshing blend of matcha tea swirled with sweetened cream and vanilla, served over ice.
• OREO Matcha Shake: A creamy vanilla shake mixed with matcha tea and OREO® cookie crumbles, finished with whipped topping.

Chef Duffy emphasized that the culinary team focused on finding a matcha that could hold up at scale. “When we looked at matcha, the goal wasn’t to chase a hyper-niche or ceremonial product, it was to find a matcha that delivered consistent flavor, color, and performance at scale,” said Duffy. “From a culinary standpoint, that means selecting a matcha that holds up in milk-based beverages, integrates smoothly into our equipment, and still delivers that recognizable matcha character guests expect.”

Jack in the Box Matcha: Now Available Nationwide

Whether you are looking for a morning caffeine alternative or a sweet afternoon treat, the new matcha beverages are available now at Jack in the Box locations across the country. You can also find them on the Jack app or via jackinthebox.com.

For more theme park-related news and information, visit MSM News. As always, eat like you mean it!

Expertise. Ease. Value.

Ready for your bucket list trip? Our trusted partner, MEI-Travel, will handle the planning so you can focus on the memories. They offer free vacation planning services and have nearly 20 years of experience creating memorable vacations. 

Contact for a fee-free, no-obligation quote today.