The Bluey Supermarket Playset win brings the “Kids” episode to life with 24 sounds and 15+ pieces. See why it was named the 2026 Playset of the Year.

The Toy Foundation recently hosted its 26th annual Toy of the Year (TOTY) Awards at Pier Sixty in New York City, and the stars of the night were none other than Bluey and Bingo. Moose Toys officially took home the prestigious Playset of the Year award for the Bluey Supermarket Playset.

Bluey Supermarket Playset: A Milestone Win for Bluey

This victory marks a historic moment for the brand, as it is the first-ever licensee win for Bluey in this category. The playset, inspired by the fan-favorite “Kids” episode of the Emmy® and Peabody Award-winning series, beat out stiff competition by bringing the magic of the screen into the hands of children everywhere.

“Winning Playset Toy of the Year for Bluey’s Supermarket Playset is an incredible honor and a proud moment for our entire team,” said Ronnie Frankowski, CEO of Moose Toys. “This award recognizes the next-level innovation and creativity our team brings to life. This is a shared win. We are deeply grateful for the support of BBC Studios, our licensing partner behind the globally adored Bluey brand, and Ludo Studio, whose creative vision and animation bring Bluey and her adventures to life.”

Bluey Supermarket Playset: Interactive Fun at the Checkout

The Bluey Supermarket Playset is designed to offer an immersive, multi-level experience. It features:

• Three Stories and Four Play Areas: Including a top-floor restaurant.
• 15+ Play Pieces: To recreate the ultimate grocery shopping trip.
• Kid-Powered Escalator: Giving Bluey and Bingo a “lift” to the second floor.
• 24 Familiar Sounds: Interactive phrases from the show, such as “We’re at the checkout!” and “I’ll be the shopkeeper!”

The win further cements the dominance of the Bluey franchise, which also celebrated back-to-back “License of the Year” TOTY Award wins in 2025 and 2026.

More Success for Moose Toys and Partners

The accolades didn’t stop at the checkout line. Moose Toys’ partner, ZB Designs, also secured a win for Collectible Toy of the Year with their brand Wigglitz. These 3D-printed fidgety collectibles have captured the market with their “wiggly” link joints and tactile sensory appeal, blending clever engineering with artistic charm.

Supporting a Great Cause

The TOTY Awards serve as a vital fundraiser for The Toy Foundation’s philanthropic efforts. Votes are cast by a mix of retailers, media, Toy Association members, and consumers to honor toys that deliver emotional and educational benefits to children in need.

As Moose Toys continues to expand its lineup, the company remains dedicated to its mission of bringing “Superhappy” to kids around the world. To explore the full range of award-winning products, visit moosetoys.com.

For more theme park-related news and information, visit MSM News.

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