Step into Oz with Ariana Grande Wicked Fragrances, inspired by Glinda and Elphaba. Launching October 1 with Ulta Beauty.

Ariana Grande Wicked Fragrances

The world of Wicked is about to get even more enchanting. Ahead of the highly anticipated conclusion to last year’s cultural phenomenon, Ariana Grande is launching two brand-new limited-edition fragrances inspired by the story’s beloved leading ladies: Glinda and Elphaba. Starting October 1, fans can step into the magic of Oz with Glinda Bubbly Pink and Elphaba Enchanted.

Grande, who brought Glinda to life on screen, calls the collection “a personal tribute” to her once-in-a-lifetime role. She even revealed that she used fragrances on set to help differentiate Glinda’s younger and older self. Now, she’s bottled that cinematic sparkle for fans everywhere.

Two Fragrances, Two Icons

✨ Glinda Bubbly Pink
Sweet, sparkling, and uplifting—this fragrance shines with notes of Nectarine, Pink Sparkle Apple, and Princess Tulips. Just like Glinda, it has a graceful foundation, with Sandalwood and Sugared Musks to ground the glitter.

💚 Elphaba Enchanted
Dark, mysterious, and powerful—this scent is layered with Green Glow Apple, Black Plum, and Moon Flower. Anchored by Oudwood, Oak Moss, and Vanilla Elixir, it captures the forested world where Elphaba’s story takes shape.


Ariana Grande Wicked Fragrances: Bottle Design Straight from Oz

The bottles are as magical as the fragrances themselves. Glinda’s comes in her signature pink, topped with a crown-like cap that sparkles at every angle. Elphaba’s glows in emerald green with a sleek silhouette inspired by her legendary hat. Side by side, they embody the heart of Wicked, light and dark, good and misunderstood.


Where to Find Them

Both scents (3.4 FL OZ/100 mL for $72) launch in North America first:

  • US: Ulta Beauty preview 10/1, online 10/3, in-stores 10/5
  • Mexico: Ulta Beauty and Liverpool online & in-stores 10/1

International fans won’t have to wait long, with UK, Ireland, and Australia launches coming in October, and global rollouts continuing through November.


Ariana Grande Wicked Fragrances

Much like the show itself, these fragrances are about balance—light and shadow, friendship and individuality. Whether you’re Team Glinda, Team Elphaba, or (like most Wicked fans) a little of both, Ariana’s Wicked-inspired fragrances offer a way to carry a piece of Oz with you every day.

Still, in the words of Wicked… you’ll be changed For Good.

For more theme park-related news and information, visit MSM News.

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Jon Self

Jon Self is an avid theme park fan. You can follow him at @pastorjonself on X/ Twitter or Jon.Self.37 at Instagram. He has been writing and editing in the theme park media world for over a decade. He also writes for several "foodie" sites as well as in the faith-based world.